Even with AI-powered tech functionality and piles of readily available data, marketers continue to struggle with personalization initiatives. New research from customer engagement platform MoEngage takes a deep dive into the obstacles and shortfalls, with input from...
Freedom of expression—it’s the bulwark of democracy and a lasting strength of the United States. We expect it, we want it, and we rightly rebel against the threat of losing it. So how did we get to a place where we are relying on a multi-deci-billionaire as the...
The vast majority (92 percent) of consumer respondents in a new survey from digital CX innovator TELUS International believe that it is very important or somewhat important to have humans reviewing content online vs. AI alone. Of those respondents, nearly...
New survey data from enterprise customer data platform Treasure Data delves into the impact of rising costs to consumers, how inflation is changing spending habits, and what marketers are doing in response. The survey confirms businesses and consumers alike are being...
When you are taking your marketing and PR content up a level by infusing it with strong opinions and insights, underpinned by rock solid evidence of technical or market expertise, there’s a lot that can go wrong. So here are my ‘Top 10 biggest mistakes’ to avoid when...
It’s no surprise marketers and brand managers are losing sleep—they certainly have more than their fair share of demons. And that’s particularly true these days, with a new-normal, not-quite post-COVID, inflation-induced marketplace infused with social activism and...
A new holiday marketing report from social advertising automation platform Smartly.io points to a growing interest among consumers to use social media to aid their online shopping journeys. Specifically, 55 percent of respondents say they are open to making holiday...
New research from digital transformation-focused cloud communications firm Vonage reveals that businesses have technology gaps that prevent them from making meaningful connections with customers. After two years of nonstop digital transformation among businesses, only...
Corporate Social Responsibility (CSR) has been around as a concept and practice for decades. But over the last few years, it’s been evolving into something more, bigger and potentially riskier—but with great opportunities—for companies and organizations: Corporate...
While nearly six in 10 (58 percent) of organizations have a sales enablement presence, only 21 percent include customer success in their strategy—and just 10 percent extend support to marketing teams, reveals new research from revenue enablement platform Mediafly and...
Public relations can be an often overlooked aspect of running a business—particularly those that operate online such as eCommerce stores and who are rarely interacting directly with customers or clients. However, it can prove to be invaluable in so many ways. If you...
In the post-pandemic Zoom age, after years of virtual conferences and events, brands and businesses may have gotten too comfortable with that two-dimensional format, even though they all tend to look and feel the same—in short, unmemorable. But the bland impact...