Regardless of whether you’re gearing up for the holidays, or are preparing for any other sales boost, it’s essential that your website is ready to experience greater volumes of traffic and purchase intent, especially if you have a new PR campaign on the horizon. With...
As we approach the busiest season of the year, online business formation and startup services firm Incfile asked small business owners from cities, suburbs, and rural areas for details on how they're getting prepared and looked closely at how holiday planning,...
You know that public relations firms are incredibly rewarding, challenging, and demanding roles. The pressure to come up with new ideas and keep coming back with something new is exhausting. Even the most seasoned PR professionals get stuck in ruts frequently. So,...
Almost half of consumers (47 percent) in a new survey report have stopped doing business with a company after losing trust in that company's digital security—and if companies do not manage digital trust, 84 percent of their customers would consider switching, with 57...
Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied....
The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by...
New research from global law firm Perkins Coie exploring extended reality (XR) and NextGen technology, which encompasses technological advancements like Web3 and the metaverse, shows that immersive technology has reached a critical point. The findings of the firm’s...
SEO vs. paid advertising—it's a debate that won't die anytime soon. People love to argue over this topic (strangely so) and will continue doing so even as I type these words. However, SEO and PPC (pay-per-click, or SEM) are extremely effective marketing channels, each...
Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand...
‘Together for Implementation.’ That has been the mantra of the COP27 Presidency, a direct and deliberate riposte to the notion that for all the attention garnered by this annual gathering of world leaders, financial institutions, climate experts, activists,...
Brands are finding new ways to directly engage with global consumers to catch their attention. Social media has become a popular tool for shoppers to become acquainted with brands, with 75 percent of respondents in a new survey from direct-to-consumer (D2C) cross...
To no surprise, 2022 was a major period of growth and transformation for influencer marketing. And while this number is expected to continue to rise, there are particular challenges that brands and marketers face in order for their campaigns to be executed...