Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. However, this dynamic tool has led to a great number of risks that many businesses aren't prepared...
While boards are prioritizing sustainability, there is much room for improvement—and getting the right composition, culture, mindset and skills are key for driving ESG agendas, asserts a new report from leadership advisory firm Egon Zehnder. The firm’s new study,...
Newly released research from PRSA-NY uncovers an acute mental health issue among its members surveyed due to the nature of working in the public relations industry. Beyond dealing with the pandemic on a personal level, those working in the profession have been on the...
The last months of the year are the right moment to set objectives for a new cycle but also to observe what has worked and what could be done better in the year ahead. In order to implement a renewed external communications strategy that considers the needs of the...
Despite rising inflation and fears of a recession, enthusiasm for supporting small businesses remains strong heading into the 2022 holiday season, new research from small biz digital marketing platform Constant Contact. The firm’s second annual Small Business Now...
Public relations representatives live according to planners, meetings, emails and projects. All of these variables demand time, which is difficult to manage if attention and focus are divided. If you want your PR reps to deliver the best service to your clients, this...
Among the many shakeups caused by the pandemic, the ever-shifting “new normal” workplace is one of the most significant—and its effect on leadership is now being realized. A new study from research consortium Future Forum reveals that executives’ work-experience...
For most people, email campaigns have become synonymous with email marketing nowadays. Although that’s not a wrong perception, it’s not all there is to email campaigns. You can also use email campaigns to build brand awareness. You can create email campaigns simply to...
Consumer stress levels and mental health concerns amid inflation have jumped nearly 50 percent from just a few months ago, which will create unique challenges for brands and retailers this holiday season, reveals new consumer research from Vericast. The firm conducted...
The metaverse is a new frontier for marketers, and the technology is still evolving, but new research from digital experience software firm Sitecore shows consumers are eagerly anticipating brands' entry into virtual environments—and have a long wish list of...
Businesses that want to connect with customers and clients in an immediate and memorable way choose video marketing as their main means of engagement. Understanding the appeal of promoting products and services through video is useful if you’ve yet to take the plunge....
Brand website visitors form their first impressions of a site within milliseconds, usually based on layout, colors, ease of navigation, and font size—and since a company's website is often the first point of contact between them and their customers, having a credible...