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Brand marketing fun-damentals consumers crave

Brand marketing fun-damentals consumers crave

While Americans have largely put COVID in the rearview mirror, new challenges affecting our lives on many different levels continuously emerge, and on a daily basis we are bombarded with—let’s just say it—bad news all around, from new health threats to economic...

CMOs facing pressure to deliver during economic course correction

CMOs facing pressure to deliver during economic course correction

A newly released study from go-to-market growth advisory SBI uncovers CMO vulnerabilities in the current economic climate, and provides recommendations for CMOs to drive efficiency and successfully lead during challenging times. The firm’s research reveals that CMOs...

Shoppers’ expectations of tech at retail are high yet often unmet

Shoppers’ expectations of tech at retail are high yet often unmet

The pandemic unleashed an acceleration of e-commerce and digital shopping that has changed shopper’s expectations of the shopping experience in physical stores. There’s now an expectation that shopping technologies can, and should, offer a more efficient and...

11 tips for setting up a sales funnel in the metaverse

11 tips for setting up a sales funnel in the metaverse

The metaverse is the newest buzzword in the world of technology, and it has taken the whole community by storm since last August 2021. It is deemed the future of the internet and social media, as it represents a futuristic approach to connectivity in the form of...

96 percent of marketers achieved ROI goals with out-of-home campaigns

96 percent of marketers achieved ROI goals with out-of-home campaigns

New marketing research from out-of-home (OOH) ad firm OneScreen.ai reveals that nearly all (96 percent) respondents are satisfied (50 percent) or very satisfied (46 percent) with the ROI of their current OOH marketing campaigns. On average, these companies have seen...

How logos help brands meet consumer expectations

How logos help brands meet consumer expectations

OK, (regrettably) everyone recognizes the "spiky ball” COVID logo—the large spherical mass with protruding red spikey suckers that was plastered across television, the internet, pretty much every day, everywhere, for a couple of years. When that logo was introduced,...

Converging macro trends drive marketers to tune up channel strategies

Converging macro trends drive marketers to tune up channel strategies

A newly released study from marketing services provider R.R. Donnelley & Sons Company (RRD) reveals marketer perceptions of macro trends impacting today’s consumers, which in turn influences the approach to reach them. The firm’s Macro Marketing Report shows...

UK businesses are not seeing the value of internal communication

UK businesses are not seeing the value of internal communication

Although the majority of UK businesses have an internal communication function, they urgently need to change their dated and restricted perceptions of the value and importance it brings to a business, reveals new research from UK-based B2B tech PR consultancy ITPR....