The travel industry is still alive and kicking, it's just adjusted to accommodate the digital age. If you work in travel and tourism, you know how tough it can be to find and convert customers. You need the right marketing strategies to reach your audience and inspire...
As communicators are learning, all the answers are in the data—if harnessed and evaluated correctly. And that applies to company culture as well. In fact, new research from professional services firm Genpact, which focuses on delivering digital transformation, reveals...
This is an excerpt written by Scott Baradell, author of upcoming book Trust Signals and CEO and Founder of Idea Grove, an award-winning PR & marketing agency. As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust...
New research from global consultancy Bain & Company shows that digital disrupters put "digital" at the very top of their agendas, yet even they are having to adapt to a fresh wave of emerging technologies that are enabling new competitors and business models....
Packaging plays a vital role in protecting a package during transportation. If the packaging chosen for a product is wrong, it might damage a product. The right packaging can not only protect a product, it can also impress customers. Products can be seen as blank...
Eye-opening new research from comms giant FleishmanHillard reveals that brands are finding themselves paralyzed in a landscape driven apart by culture wars, and businesses must be braver in bridging these issues to stay culturally relevant without losing authenticity...
Too often a very important aspect of responding to the media during a PR crisis is underused—common sense. This article lists some of the common-sense tactics that I have used when responding to the media during crises. They have always worked for me. If there is one...
Across the globe, sustainable travel as a concept and practice has moved from the back of travelers' minds to claim a dominant position in the decision-making process. New research from travel service provider Trip.com Group sheds light on the increased acceptance of...
New industry-first research from tech marketing agency Alloy indicates that tech companies are now prioritizing the customer lifecycle over the sales funnel—signaling a shift that could fundamentally reshape B2B sales and marketing departments worldwide. The firm’s...
New research from comms giant WE Communications reveals growing skepticism over whether brands are ultimately delivering on their purpose and environmental, social and governance (ESG) pledges—especially in a world where volatility is the new constant. The firm’s...
Public relations is a field that requires a specific set of abilities. Competencies in areas such as storytelling, analytics, and assessment are now on par with traditional skills like writing, research, and communication. Possessing these talents and the knowledge...
New research findings from global adtech firm Perion Network, from its survey fielded by Lucid, reveal that 95 percent of consumer respondents believe it is vital to buy from brands they trust—demonstrating that consumers demand data privacy protection. “I’ve been...