As artificial intelligence becomes more sophisticated, it is changing the digital landscape for marketers. AI can help with tasks such as customer segmentation, content curation, and lead scoring. In this blog post, we will discuss some of the ways that AI is changing...
When it comes to promoting your real estate business, there are a lot of different things that you can do. But not all of them will be effective in helping you achieve your goals. To make sure that your promotional efforts are successful, here are five of the best PR...
The metaverse, cryptocurrency and NFTs are poised to revolutionize commerce in some form or another, while personalized shopping experiences and incentives, such as free shipping and discounts, are key factors driving purchases, a new survey report from open SaaS...
Content marketing is a critical tool in your marketing arsenal. And the numbers don't lie. The 2022 State of Content Marketing report shows that 97 percent of businesses already incorporate content marketing into their marketing strategy. Therefore, the internet is...
New research from modern data integration firm Fivetran shows that while 87 percent of organizations consider artificial intelligence vital to their business survival, 86 percent say they would struggle to fully trust AI to make all business decisions without human...
Since the influencer marketing industry first started getting more popular with companies and influencers, there have been numerous shifts and changes. However, the last couple of years have given way to some of the biggest changes in the influencer marketing...
New research from performance marketing channel Wunderkind shows nearly all chief marketing officers (94 percent) look at the last two years as a critical turning point for marketers, now that the height of the global pandemic and the initial onset of the supply chain...
Positioning is a vital skill for the agency that wants to get ahead. Agency positioning can mean the difference between fast growth, and sinking into obscurity. The proper positioning will give you crucial visibility in a crowded market. Whether they’re looking for...
New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs. The findings from the...
Any business can use PR in several ways to increase visibility and draw in customers. Here are five ways to improve your business’s visibility and brand awareness. 1. Keep track of your media coverage Keep track of the coverage when your business is featured in the...
Business leaders are struggling to effectively execute enterprise transformations—seven in 10 of such efforts are failing to meet their expectations. As a result, many companies are adding a new executive role to the C-Suite: the chief transformation officer, reveals...
Not every business tries to cheat their customers. But you know what really sucks? Enough businesses try to cheat their customers that most consumers believe that businesses are out to cheat them. This means that convincing a customer you can be trusted is a big...