Public relations problems could be catastrophic for a business. There’s an obviously good reason why so many huge corporations have to invest a ton in PR. Cultivating favor from current and prospective customers is critical to a business's ability to generate revenue....
New research from AI-driven PR pitch platform PRophet reveals that the vast majority of public relations professionals (94 percent) want to be a part of changing the future of their field—and over nine in 10 (92 percent) believe AI has the potential to transform the...
Whether you’re looking to increase brand awareness, generate leads, or drive sales, your content marketing strategy should be designed to achieve your desired outcome. However, to market your content effectively in this day and age, you need the assistance of various...
There are a multitude of technologies out there that can help you increase your PR more rapidly. Here are five of the most popular and effective ones: 1. Social media marketing Utilizing social media platforms such as Twitter, Facebook, and LinkedIn is a great way to...
The previous two years saw many small and mid-sized agencies growing or regaining lost growth from the previous year, but this year finds agencies with a more challenging landscape, according to newly released research from marketing-focused outsourced business...
Aligning PR and social media campaigns allows you to reach your target audience and generate positive brand awareness. Effective social media campaigns also help to maintain a solid, organic pipeline of leads you can convert to loyal customers. With 67 percent of B2B...
Climate tech startups raised $53.7 billion in 2021, with nearly half ($22 billion) going to the transport sector, for technologies like lithium-ion batteries or electric aviation. Today, climate tech is a subset of “cleantech” and it encompasses technologies and...
Fall is approaching, which means it’s time for the annual proliferation of “pumpkin spice [insert your product name here].” If you’re wondering when the pumpkin spice craze will finally die, neuroscience has the answer: hopefully never. According to the Cultural...
New research from loyalty and engagement research consultancy Brand Keys reveals a significant sorting-out of brands by consumers when it comes to loyalty in the post-pandemic marketplace. A significant re-distribution of brand loyalty was identified in the firm’s...
The internet runs on content. Whether you’re in media, construction, or automatic call distribution, content is the key to raising your brand. Content builds brand visibility, it boosts your SEO, customers love it, and all the best marketers are investing in content...
Public relations is a fast-paced industry. If you work in this field, you're likely to wear many hats for your company. You might manage external communications, collaborate with the marketing department or push through internal initiatives. That's why a PR...
As a manager, one of the hardest tasks is giving constructive criticism to your staff. It is not easy, but this is not a task that can be avoided; otherwise, employees will not learn, which could hold the business back from success. It would be best if you learned how...