Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to...
I’ve often told people who reported to me that the way to get ahead in our profession is to differentiate yourself from the pack. There are various ways of doing so. For me it was to think outside of the box. As a novice freelance reporter, I caught the eyes of...
Marketing your new business can be a daunting task. Where do you start? How do you get the word out there without breaking the bank? Here are 5 PR tips to help you get started: 1. Make a list of your target audiences Before creating an effective advertising campaign,...
Newly released research from customer service firm TechSee focuses on the impact of the pandemic on consumer behaviors, with key findings showing a significant loss of product-dependent brand loyalty. The data show that more than one in three US customers lack brand...
Ethics in business include adopting ethical ways to price, package, and communicate. Companies that are responsible and ethical know that product safety is also a priority. They do whatever they can to make sure that their products and services meet safety standards...
One of the goals as a business owner is to manage a profitable operation that has a steady increase of customers. With the constant changes within your facility, this can be a challenge. When you show your care for your clients, support your employees, and adapt as...
With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK,...
Ensuring customer satisfaction is crucial in retaining your current customers as well as converting prospects into customers. Keeping customers satisfied is important because unhappy customers won’t remain customers for very long. What is customer satisfaction, and...
New research from commercial insurtech Embroker surveyed over 500 VC-backed startup founders to explore if and how their perceptions around risk are shifting due to the overturning of Roe v. Wade, as an addendum to its Startup Risk Index 2022 report. Here are some the...
Not all businesses have to be global ones. In fact, for many, there is more than enough work to make a good profit and build a great business right in their own backyard. It’s easy to ignore this element of marketing, however, when you see how much reach you have...
Newly released research from digital services firm West Monroe finds that organizations are well on their way to realizing their digital future, but still have opportunities to further enhance and align their vision, products, customer engagement, data, and people...
We're living in the dawn of the age of the metaverse. This is a time when virtual reality and augmented reality are no longer figments of our imagination or topics of popular science fiction movies but viable methods of communication and engagement. In this brave new...