New data from customer engagement platform Twilio affirms a digital marketing challenge that is increasingly confounding comms pros—customers expect personalization during every brand interaction, but they don’t trust brands to keep their personal data secure and to...
The human resources and public relations departments are different sides of the same coin, but it’s rare that companies give them the space to work together. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a...
Technology has drastically changed the public relations field over the last several years. The rise of social media has given PR professionals new tools to reach and engage with their audiences. At the same time, new technologies have made it easier for journalists...
It’s becoming increasingly apparent that a warming planet and extreme weather events are having a direct impact on nearly every economic sector worldwide—yet corporate leaders believe sustainability and climate change are low on the list of the biggest crises they...
Elon Musk’s recent move to buy Twitter for $44 billion has been one of the biggest stories of the year. Despite the seemingly unending drama, the proposed deal has huge implications for the social media world. On its own, the foundering Twitter transaction may not...
Inconsequential titles have been a hallmark of the communications business for as long as I can remember In our trade, the propaganda industry, I’ve seen titles handed out like raindrops during a storm, mainly for three reasons: 1) to placate restless account people;...
A new report from digital experience platform (DXP) provider Optimizely reveals how dispersed and remote work have impacted marketers’ abilities to drive creativity and deliver strong customer experiences. The findings from the firm’s new 2022 Marketer’s Experience:...
New consumer research from unified CX platform Emplifi explores what consumers expect from their social media experiences and brand interactions, and also how social media marketers can adapt their strategies to better meet these expectations. The firm’s newly...
In a perfect world, the lead generation process would’ve been seamless. You generate leads via inbound and outbound marketing campaigns. You have a good conversion rate from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL). You convert customers and do...
When discussing business process outsourcing (BPO), not all service providers were created equal. So, how does one know which provider is the best option for your company? Here are some key traits to look for when selecting a BPO provider. What is Business Process...
New research from direct mail automation platform Lob uncovers consumers' perception and attitudes towards direct mail and how brands communicate and engage their customers, revealing a strong preference for receiving physical mail. The firm’s new State of Direct Mail...
The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and...