New research from digital asset management software Lytho reveals that in-house creative agencies are showing signs of organizational maturation. The firm’s new report, Creative Management Report: How In-House Brand and Creative Teams are Evolving, is based on a...
What’s the biggest nightmare for a famous person or brand? A PR crisis. Yet, it’s almost inevitable. Anyone who’s always in the public eye is bound to face one at some point. That’s why it’s important to learn how to handle a PR crisis, even if you’re lucky enough to...
Public relations focuses on getting a brand’s name out there and in the mind of the target audience, without necessarily trying to push or sell any product in particular. Digital marketing is much more focused on connecting with potential and existing customers on...
Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. “Following small declines in...
With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer's persona and...
New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026. Now more than ever, the industry is facing...
Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you’ll be able to welcome your new employees better—and help them...
With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with...
In today's digital news and social media age, monitoring what’s being said about your brand is becoming increasingly difficult. Things aren’t as they used to be, where someone who had a bad experience with a company would have just told a few people. Now, they can...
Starting a small business isn't easy. With all the challenges facing businesses these days, it's hard for beginning entrepreneurs to know how best to set themselves up for success. Knowing the proper first steps can mean the difference between thriving and failing....
With diversity and DEI issues tasking a front seat in business, new research from corporate leadership data solutions firm Equilar and the HR Policy Association finds a renewed push to increase diversity in management, along with a focus on diversity, equity and...
As marketers and communicators are aware, back to school shopping is one of the biggest retail moments of the year—and new research from global influencer marketing platform LTK reveals that this season will be defined by two main factors: affordability and...