Before you welcome a new hire onto your PR or marketing team, it's important to do a background check. You want to make sure that all your marketing and PR employees are who they say they are and that they're going to do a good job. This is a simple and typically...
As consumers return to more normal but more skeptical behaviors, new research from global comms giant WE Communications uncovers their increasing expectations on issues related to privacy and fair use of personal data in the post-pandemic era. The firm’s newly...
With the growing trend of marketing automation, the need for customer data collection for companies has also increased. Marketers collect customer data to get insights into their buying behavior and track their buying patterns. They can perform better marketing...
Preparing for the summer requires more than packing your bags and saying goodbye to your friends: It may also mean thinking about how you want people (namely future employers, partners, clients, etc.) to see you after graduation. The way that you market yourself can...
Journalism in America has been in a state of turmoil for decades, stemming from the economic upheaval of the digital age to the rise of political polarization and the COVID-19 pandemic. New research from Pew Research Center shares journalists’ perspectives about the...
New research from PR-focused M&A advisory services firm Gould+Partners finds that U.S. PR agency profitability was 19.7 percent of net revenues (fees + markups), up from 18.2 percent a year ago, according to PR professionals responding, by invitation, to...
Have you ever wondered how well your marketing campaigns are really doing? Are people engaging with your content? Do they like it? If not, what can you do to change that? Social listening can help you answer all of these questions and more. By tracking conversations...
If you're running a website, company, or blog, you must be able to understand and utilize white hat link building. White hat SEO (Search Engine Optimization) methods will help grow your customer base while staying on the good side of search engines, like Google,...
New research from small business recommendation engine GetApp shows that emerging technologies such as blockchain, AI, and IoT platforms may be exciting for marketers, but many businesses aren’t getting the ROI they had hoped for—at least not yet. The firm’s new...
Today's technology means that marketing is more advanced than ever. Traditional tried-and-tested strategies like billboard ads or radio jingles aren't enough. Brands need to activate all five senses to be noticed by consumers and potential clients. This one-stop guide...
Privacy platform Transcend has released new research into corporate stewardship of the personal data they process and store. Based on a survey of technical leaders across different industries, the findings from the firm’s 2022 State of Data Visibility Report paint a...
Imagine shopping from a small online store. You’ve never heard of the brand before, but right after you make a purchase, you get a small note in your email that says: “Thank you for your purchase. We appreciate you choosing us over thousands of other brands. We...