New research from strategic communications and advisory firm ICR reveals that four in five professional investors (80 percent) believe that at least 20 percent of a company’s valuation is impacted by non-financial factors, and more than half (57 percent) believe it’s...
A public relations crisis can strike your brand at any moment, with little warning and no easy solution. From product recalls to social media gaffes, brands encounter crises every day. When these situations arise, your PR strategy needs to be fluid enough to react...
The explosion of online customer interactions during the pandemic are expected to continue growing at a rapid pace, post-pandemic, according to new research from data integrity brand Precisely and data-driven market intelligence firm Corinium Global Intelligence. The...
The end of cookies marks a new era for digital marketing. Brands need to adjust if they want to succeed. The first step? De-risking their digital strategy. But what exactly does that mean? De-risking simply means thinking of tactics and strategies independent from...
A new CMO Council report reveals that smart sourcing has become paramount to successful modern marketing given today’s marketing pressures, such as tighter budgets, leaner staff, growth of digital marketing and MarTech, and higher expectations of increased and...
Over the course of the pandemic, much of our work shifted from physical spaces to video meeting software. While work-from-home policies alleviated the dangers of COVID transmission (for some), what many managers didn’t foresee was that productivity improved for 77...
Newly released research from marketing planning association MMA Global and global consulting firm Boston Consulting Group sought to understand tectonic shifts in the digital marketing landscape as a result of the pending deprecation of 3rd party cookies, plus iOS...
When it comes to inbound marketing strategies, guest posting isn't exactly the new kid on the block. It improves brand awareness, earns backlinks, and can bring in up to 3x more leads close to conversion. Most marketers are aware of the value that consistent and...
Every employee of your company will be involved in the aftermath of a security breach, no matter his or her department or role. This extends to your PR team. This team has one of the most important roles because it's the touchpoint for your customers and the community...
According to new research from CSR and philanthropy firm Sparo on the sentiments of U.S. consumers relating to corporate giving and philanthropy in response to the humanitarian crisis in Ukraine, 43 percent of Americans believe that the government and U.S. businesses...
A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder). This means it’s worth considering whether some simple design tweaks could make your website...
Below is an article about my experiences with “name” companies, detailing both good and bad experiences I had with the companies when attempting to contact them regarding my recent bout with Covid. In the great Broadway musical “My Fair Lady,” Rex Harrison sang a song...