As this year’s college graduates prepare to enter the workforce, nearly three in four Americans say they are more likely to seek employment with companies that are committed to breaking down discriminatory hiring practices, according to an annual survey conducted by...
When things go wrong for your company, it's important to fix the issues but also do what you can to avoid a public relations crisis. If you do not have an easy-to-understand PR policy in place, now is the time to develop one and ensure each employee understands these...
Having a good public image is important in many industries, but it is uniquely important in the restaurant industry. Restaurants thrive or die by their customers’ opinions. A spot known for good food and service will succeed, while a spot that is known for mistakes or...
New research from e-commerce cloud platform Yottaa examines online retail trends based on feedback from some of the biggest brands in the industry. Although this year the majority of respondents were from brands generating greater than $200M in online revenue...
Email copywriting is one of the main elements of email marketing. It can also be pretty confusing for marketers since convincing prospects and inspiring them to follow the action you want can seem next to impossible. But nailing email copywriting can have the...
New research from data solutions firm InterSystems finds that nearly nine of ten—a whopping 86 percent—business leaders at financial services companies aren’t confident that their data can be used for decision-making. The study of more than 550 business leaders across...
Human resources (HR) is a vital department of every business, but it can have some surprising roles outside of managing employee relations, hiring and onboarding, managing benefits and training employees. One of these is supporting public relations efforts. Here are...
ESG measures remain a strong and growing priority for businesses in 2022, especially as they begin to emphasize a balanced focus across environment, social and governance factors, affirms new research from integrated risk and compliance management software firm NAVEX....
At the end of a marketing funnel, companies are always focused on making conversions. During the end of the final stages, companies need to get their potential customers to take the desired action. That action can be anything from subscribing to an email newsletter,...
Whether you are currently preparing for an incredibly important and influential presentation and are looking for helpful hints and tips to improve your presenting style, or else you are someone whose professional role requires you to regularly stand up in front of...
According to the seventh annual Class Of report from talent cloud firm iCIMS, this year’s college graduates are entering a job market of immense opportunity, with 11.5 million U.S. job openings and more than half of employers increasing entry-level hiring compared...
Video is becoming an increasingly popular way of businesses communicating with their target customers, because this form of content is engaging and easy to consume while multitasking. Adding video content to your website can also increase your web traffic, engage your...