You’ve heard about SEO and how it improves site rankings, and ultimately, conversions. But no one talks nearly as much about a user’s search intent and how much impact it has on your PR content strategy. If you want to reach your audience, drive organic traffic to...
The world of public relations forms the backbone of business. Whether you work for a law firm or an insurance company, you are the liaison between your organization and the general public. Being able to do your job effectively spells success for your company. Along...
Environmental sustainability is more important to consumers today than it was 12 months ago, according to more than half (51 percent) of respondents in a new IBM Institute for Business Value (IBV) study—and they are demonstrating its importance through their...
When you search for “influencer marketing,” Google easily shows about 210,000,000 results in 0.55 seconds. Culling through what are the most effective strategies, forecasts and key trends that will dominate, the current state of influencer marketing, the most...
What’s the lifespan of your business? To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z now, and accept that they are very different from previous generations, according to new research...
To attract customers and stand out from the competition, companies need brand assets. Brand assets are what help companies build their identities, create trust with the target audience, and maintain consistency. Brand assets are all of the recognizable elements that...
Most marketers are now using or considering zero-party data—data that consumers voluntarily provide brands—in order to combat increasing challenges with data deprecation, resulting from browser and operating system restrictions as well as a growing number of privacy...
Every day you have to deal with issues at your company. Most of the time, problems are relatively easy to resolve. Occasionally, you will face a crisis. You need to respond appropriately, whether it’s a personal data breach or a rebranding gone wrong. A crisis...
Content marketing is an incredibly important promotional tool that every business should be using. It’s the process of creating interesting and helpful content in order to help people learn about your niche, build brand awareness, and ultimately grow your sales. But,...
New research from The Lacek Group, an Ogilvy Experience company, shows that the loyalty landscape is changing—outdated loyalty programs, relying heavily on transactions rather than a combination of emotional and rational benefits, no longer appeal to most customers....
When we say “link building” and “public relations,” those two things look very different. Although both strategies do different things, we should look at them as separate sides of the same coin. In the modern world of business, there is a belief that every company...
Over a century from its invention, radio continues to evolve and has proven its resilience as a broadcast medium. While it has constantly adapted to new tastes and modes of listening, its core goals—to entertain and inform—have never changed. One of the most...