There's an uncomfortable truth within the industry: while PR practitioners are busy concocting the perfect pitch and building media relationships, their clients in the educational realm are fading away from the online space. The integration of AI and SEO has changed...
The footwear industry, long defined by brick-and-mortar stores, has undergone a profound transformation in recent years, largely driven by the advent of digital marketing. Today, shoes are more than just products—they are part of the cultural fabric that reflects...
Franchise businesses are often considered a surefire path to success. After all, they operate under a proven business model, have established brand recognition, and benefit from economies of scale. However, a franchise’s success doesn’t solely depend on the quality of...
Because the media world is so connected now, a small thing on social media, in the news or in a user review can have big implications for companies. People in PR and marketing now find themselves faced with both opportunities and possible pitfalls in this immediate...
For years, many years, I’ve been writing and telling PR practitioners that once a client has had a PR crisis it’s embedded in the client’s DNA and can resurface any time. And I’ve counseled that PR account handlers should always be prepared for a crisis to reappear. ...
In an age where every decision begins with a Google search or social media scroll, public relations has become a cornerstone of business success. This is especially true for industries that depend on trust, reputation, and word-of-mouth—like the house renovation...
On April 28, Canada held a federal election that resulted in Liberal Party leader Mark Carney maintaining his role as Prime Minister, and the Liberals forming a minority government. Among the other notable party leaders vying for the role during this election were...
Artificial intelligence isn't just transforming how we communicate. It's redefining how we understand communication. In today's public relations landscape, where perception can shift with a single tweet or viral video, staying ahead of sentiment is no longer optional....
When an international brand steps into the competitive U.S. market, the key to establishing a strong presence lies in the execution of an effective public relations (PR) campaign. While the U.S. is a global powerhouse in consumer trends, media outlets, and marketing,...
The PR industry has changed in many ways over the years. Many of the old PR strategies no longer work, as technology has changed how people communicate. One of the most significant of these changes is in the nature of modern PR collateral. Not so long ago, press kits...
Over the past decade, Africa has seen a digital revolution. With more than 400 million internet users, the continent is fast becoming one of the most exciting and dynamic digital markets in the world. From mobile phones to social media platforms, e-commerce to...
In the 'Game of Thrones' cutthroat world of freelance marketing and public relations, staying ahead of the competition isn’t just about creativity, it’s about working smarter to get to the throne. Source Using every resource is also crucial to success. Today’s top...