Public relations is a very important part of a company’s work to increase its brand awareness and reputation. PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve...
New research from tech and business insights firm O’Reilly explores trends in how artificial intelligence is implemented, including the techniques, tools, and practices organizations are using, to better understand the outcomes of enterprise adoption over the past...
Since February 24, 2022, when Russia invaded Ukraine, the social landscape has dramatically shifted, especially for those of us in Europe. Many are now mobilizing to offer aid, using the structures and resources already available to them, and unsurprisingly, one the...
Despite its global hype, the metaverse—the 3D experience layer of the internet—is not yet actualized; it will be built out in stages over the next decade, according to new research from Forrester. Today, any extended-reality experience is inaccurately being touted as...
New research from Deloitte provides a comprehensive, empirical view of leading practices enterprises can adopt to maximize the success of a transformation program and the role of the Chief Transformation Officer (CTrO). The firm’s new 2022 Chief Transformation Officer...
The modern world of online content gets more saturated by the minute. In this reality, the ability to ensure that your voice is heard above the rest of the crowd is something that all content marketers, bloggers, and website owners are constantly seeking. SEO (Search...
Human labor is essential in every big organization. Quality labor will increase your workflow, reduce fatigue, and improve the quality of work done. You need individuals that are skilled and can work in a team. Having a perfect team that works well together is very...
Serving the social good is now thought to be more important than ever for most brands and businesses as social responsibility (SR) becomes a high priority for executives across for-profit companies and nonprofit organizations, new research from investment solutions...
Whether you run a marketing and PR department or simply perform PR-related duties at work, you know how tough it can be to constantly create effective campaigns and marketing strategies. If you find yourself struggling with how to improve ROI, here are some helpful...
Creating an inclusive and detailed event promotion campaign doesn't simply mean relying on the press release that is sent out to media outlets. Utilizing different promotional strategies can greatly increase the odds of the right people hearing about and attending a...
Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now...
As the pandemic continues to impact brands and businesses, organizations are racing to resolve the Engagement Capacity Gap (ECG), leaning into customer service technology to support digital-first engagement and more empathic connections with customers, and scrambling...