If you ask any public relations agency what the main challenge they face is, chances are they will say the same thing—finding new long-term clients. Many agencies might hope to bring in hoards of new clients by creating a fantastic PR campaign that goes viral...
New research from business process management (BPM) solutions firm WNS (Holdings) Limited examines the maturity of data and analytics capabilities—and the future outlook across enterprises. The study, based on survey research from by Forrester Consulting, was designed...
When you are running a business, it is crucial to focus on streamlining your operations as much as possible. When you can focus on streamlining, you can then focus on improving what you are doing—which ultimately means a better service for your end-users. However,...
While 84 percent of American consumers are feeling the direct impact of inflation, three in four consumers are still in favor of the recent sanctions placed against Russia, according to new research from independently-owned PR firm 5W Public Relations. And seven in...
The world of PR is rapidly evolving to meet the demands of fast-paced news cycles and a torrent of online content. So the world of media relations needs to evolve as well. Gone are the days when matching clients to publications was as simple as sending a press release...
New research from impact travel pioneer Kind Traveler culls research from industry leaders and surveyed their consumer base to identify global trends shaping the future of the travel industry. The 2022 Impact Tourism Report brings together their findings and pairs...
The NFT marketplace has consistently attracted a number of players in the last couple of years, which means anyone entering it now might have a difficult time grabbing the attention of potential investors. Without an NFT marketing plan, the digital collectibles won't...
Compared to other mediums or channels, social media is relatively new in the advertising space, and small businesses see invaluable merit in investing in popular platforms. As social media attention grows, 70 percent of small businesses will focus and invest in social...
2021 was another year of tumultuous change in the public relations industry. With increasing vaccine availability, supply chain challenges, a new U.S. president, and the impact of climate change, there were no shortage of issues communicators focused on around the...
In spite of the promises many tech companies made in the past two years to take action on DEI, 35 percent of surveyed companies reported they are still in the beginning stages of building a DEI program, according to new research from tech software platform Built In....
As PR professionals, we’re always looking for additional ways to generate exposure at scale without blowing through our already-limited budgets. Truth be told, there are a very limited number of tools at our disposal. However, every now and then, you’ll run across a...
Employees' expectations of their experiences at work are evolving. Similar to their daily customer experiences, they want an overall employee experience that fits more seamlessly into their lives. HR and leadership professionals firm McLean & Company has published...