Some things in marketing are clear and some are a bit murky. For instance, the third step in the consumer buying process is clear. People measure the products they buy against competing products. It’s universal. Consumers do that whether they are buying toothpaste, a...
Are you struggling to fill jobs at your company? Before you pay for yet another job ad, consider how you can get more employee referrals, so you can hire someone and save money. Offer incentives One of the best ways to increase the rate of employee referrals is to set...
Businesses must understand their digital transformation priorities if they are to succeed in the new world on the heels of the global pandemic which caused large-scale workplace disruption, according to new research from research and advisory group Omdia. Other...
Getting your website noticed isn’t hard when you know what you need to include. This involves both the main content of your webpages as well as metatags in your metadata. These can be used to influence your position in SERPs and attract more attention from users,...
When choosing where to pursue your love of public relations, there are lots of factors to consider. Sure, plenty of universities have public relations programs, but you need one that fits your interests and career goals. You don't have to go to an Ivy League school to...
Traditional internal communications efforts are missing the mark for too many employees—according to new research from comms giant MSL, 34 percent of employed people say internal comms have little to no impact on how they think about their employer's reputation. This...
Smartphones are an essential part of modern life. By 2022, there were 6.57 billion smartphone users worldwide, and there could be seven billion by 2024. This makes mobiles one of the best ways for businesses to connect with customers. How? There's an app for that....
Business owners that believe their employees are reading every single internal email they receive should think twice. Many workers tend to get dozens of emails on a daily basis, and everyone that’s sending out those emails is trying to grab the time and attention of...
For the 16th year, ethical business standards firm Ethisphere has announced the 136 honorees representing 22 countries and 45 industries that have earned the coveted designation of World’s Most Ethical Companies in 2022. The distinction recognizes companies that have...
These days, “investment professionals” shoot up like mushrooms. Celebrities—more or less successful start-up entrepreneurs and other lateral entrants—become “financial influencers” across social channels. Ironically, very often a “this is not investment advice”...
Companies offering data and analytics to their customers have a competitive advantage and reap the benefits of increased revenue and loyalty. However, there are some challenges to overcome, reveals new research from AI-driven analytics platform Sisense. For example,...
The early weeks of 2022 have proved one thing: Sports marketers should always have a back-up plan because as Robert Burns wrote in his poem To a Mouse, “The best laid schemes o' mice an' men / Gang aft a-gley.” Burns wrote this sage advice in 1785, long before there...