The start of the year marks the annual planning season for many organizations. While the classic components of messaging adjustments and media list refinement are still critical, few brands effectively incorporate SEO data to enhance their strategies. If you’re a...
New research from restaurant-focused tech firm Popmenu examines consumers views on the safety of in-person dining—whether they’re vaccinated or not. After enduring a "will this ever end?" hiatus from on-premise dining, restaurants are beginning to fill tables and...
Corporate America has made demonstrable progress on diverse board representation. Yet, a new study from asset management firm Ariel Investments shows the world’s largest companies still have room to grow on effectively operationalizing diversity, equity and inclusion...
Visual content is king in the digital marketing landscape. And 65 percent of the marketers who are learning visual surveys confirm the importance of visual content in a marketing strategy. When you incorporate graphics to your PR strategy, you can achieve spectacular...
New research from experiential e-commerce platform Obsess reveals that 70 percent of all consumers who have shopped online in a virtual store have made a purchase in one, according to The Metaverse Mindset: Consumer Shopping Insights. The study was designed to gauge...
Just how hard do brands have to work to earn loyalty that drives positive business outcomes amid ever-rising consumer expectations, supply chain disruptions, and less access to third-party data? New research from e-commerce marketing platform Yotpo reveals that 40...
SEO is changing to focus more on semantic search/user intent. Brands need to create content that better covers a wider range of topics. Topic clusters can help ensure you cover topics thoroughly and not lose rankings for main pages by interlinking them. What are topic...
A new report from Bannerflow, one of Europe's fastest growing tech companies, and Digiday shows how the past 12 months have completely altered the way brands approach their digital initiatives, and due to this, in-house marketing continues to evolve. The report...
Public relations professionals help companies of all sizes protect their reputations and project a positive image. These days, that's a tall order. Social media networks have wreaked havoc on the traditional PR model where the broadcaster controlled the channel. Now,...
At a time when almost three-quarters (72 percent) of organizations' customer interactions are now digital, organizations could lose on average $7 million ($6,846,979) in revenue if they fail to successfully complete digital transformation initiatives, reveals new...
If you're looking to improve your PR strategy, you should consider using content marketing as a foundation. Content marketing can help you attract attention from the media, build relationships with key influencers, and more. This article will discuss eleven ways to...
We will start the discussion by taking a bold stand. The real strength of sales and marketing lies in public relations. Allow us to expound on this point a little bit. If we are to define marketing, it is all about creating brand visibility. Sales are about getting a...