Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication...
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How to protect your brand reputation on social media
Brand reputation management consists of many things. But in a world where 4.62 billion people use social media, maintaining a positive image of your business online is one of the top priorities. However, staying on top of your communications strategy might be a bit...
Consumer conversations and social influence for brand success
The potency of consumer conversations and word of mouth in shaping product performance has been a long-recognized fact by marketers. In the current digital age and managing through a downturn, marketers and business leaders face new challenges due to the constantly...
Branding tips to boost social media PR campaigns for medical firms
The healthcare industry is becoming increasingly digitized. Telehealth means that folks are able to see doctors from all over the country and improved digital literacy can help patients find the right provider for them. Increased digitization means that social media...
How to engage brand ambassadors on social media to drive conversions
Social media has quickly become an indispensable part of any marketing strategy. These platforms offer companies the opportunity to reach potential customers and build relationships. One of the most effective ways to do this is through brand ambassadors. Brand...
Protecting your personal brand: 9 in 10 hiring managers would fire workers for content in personal social posts
We all know that many hiring managers check the social media habits of job candidates, and personal social media posts are not off limits to employers when considering whether to fire established workers—new research from Express Employment Professionals finds that...
5 ways to use social listening tools to enhance brand awareness
In many ways, PR strategists and parents are alike. Sure, their intended audiences might differ (for parents, it'd be their children, and for PR strategists, it'd be their clients). But they both want to know the answers to questions like: Where's my intended audience...
Trends in social commerce: Top strategies for boosting brand awareness, sales and engagement
A new survey report from research, ratings, and reviews platform GoodFirms analyzes the current state of social commerce, its key drivers, opportunities, challenges, and future scope. The research reveals the most successful marketing strategies used in social...
3 tactical ways to grow your brand’s social media following
Having a social media brand is like an extension of your website. You need one to help you engage with more people who may not be aware of your web presence. There are different tactics to help you expand your social media network. Here are some ways to help you grow...
Millennials & Gen Z say social media is their top channel for discovering international brands
Brands are finding new ways to directly engage with global consumers to catch their attention. Social media has become a popular tool for shoppers to become acquainted with brands, with 75 percent of respondents in a new survey from direct-to-consumer (D2C) cross...