Padilla fielded a survey in the latter half of 2024 designed to get at the current attitudes and priorities of U.S. leaders. You can download the C-suite Perspectives report here. The TL/DR version is that inflation and economic volatility remain top concerns;...
Public perception can make or break an emerging technology. The most groundbreaking innovations often arrive with skepticism, fear, and misunderstanding. Artificial intelligence, blockchain, and the Internet of Things have all faced public scrutiny before gaining...
Data has shifted the public relations game from trial and error to smart, strategic moves. Thanks to data, we don’t have to hope something will work—we can see it coming. If you’re still running campaigns based on guesswork, you’re missing out. Brands that apply...
Finding a time that works for everyone, juggling teams, and manually scheduling events can be overwhelming. In fact, 29% of event planners say managing time and schedules is one of the most stressful parts of their job. And it’s easy to see why. Thankfully, there are...
User-generated content is any content such as text, images, videos, or reviews created by real users, not brands or marketers. UGC is authentic, relatable, and highly engaging. According to a recent survey, 6 in 10 consumers believe that user-generated content (UGC)...
Imagine if Banksy suddenly launched a stock exchange. That’s Bitcoin. Now picture Kim Kardashian explaining it to millions while getting paid in crypto. That’s influencer marketing in 2025. Welcome to the collision of two rebellious cultures—one built on secrecy, the...
In the ever-evolving world of public relations, few industries have faced as many challenges as the gambling industry. Historically, the gambling sector has struggled with an often complex relationship with public perception—balancing the thrill of gaming with the...
In the world of marketing and public relations, it’s not enough for brands to simply advertise products—they must create stories that connect with people on an emotional level, inspire change, and foster relationships built on trust. Some of the most iconic consumer...
In today’s digital landscape, podcasting has emerged as one of the most engaging and rapidly growing mediums for content consumption. With millions of active listeners tuning in daily, podcasts offer an unparalleled opportunity for brands to reach their target...
PR teams juggle countless tasks, deadlines, and moving pieces daily. Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when you’re already late. This is where...
Building strong relationships with prospective clients remains essential to the real estate market, just as closing new transactions remains vital. Real estate drip campaign strategies are dominating the domain of how industry professionals interact with and maintain...
With the new administration, a year of chaos was to be anticipated, and it has been delivered. But events in Washington are just one set of factors driving the trends impacting PR in 2025. Understanding and staying ahead of these trends will be the critical success...