Journalists play an important role in shaping public opinion. There are few professions only that can equal or surpass the impact journalists have on the socio-economic and political landscape. An association with journalists can do wonders for your brand image. Not...
Search engine optimization, better known as SEO, plays a huge role in a company's digital marketing strategy. SEO isn’t an overnight process, and there is a lot that goes into it to ensure positive and high-ranking results. Many people wonder where to begin when it...
Public relations is an important part of the marketing mix. Coverage by journalists can be difficult to attain, especially when you are just getting started. However, it can often be more persuasive than other marketing channels thanks to the neutral middle entity...
Consumers have been very outspoken about their expectations that brands and retailers make their products and operations more sustainable, but new research from next-gen experience management firm First Insight reveals that retailers need to listen more closely to...
If you're looking to build a successful business, you need to create a loyal customer base. And one of the best ways to do that is by increasing your brand loyalty and boosting your brand's credibility. We'll share fifteen powerful tips that can help you do just that...
Emails that nurture leads allow companies to build relationships with potential consumers and guide them on their buying journey until they’re ready to become paying customers. This is one of the best strategies that businesses can use to generate more customers, and...
Anyone who spends time online knows that content has become increasingly more and more targeted. Advertisements are no longer shelled out to the general population but are instead honed for specific audiences and only shown to those who will be more likely to have an...
Of all the industries beaten down by the pandemic, none was more impacted than travel—and a messy holiday season didn’t do much to get things back on track. But new research from travel guidance platform Tripadvisor, in partnership with Ipsos MORI, indicates that...
There was a wise saying that my late southern grandmother would invoke when she wanted me to authentically take accountability for any situation. “Go, or get off the pot,” she would say. I can hear those words echoing as we begin to analyze the impact of...
The last year has proven to be a notable one for brands and their commercials. Even though most of the time it’s leading up to the Super Bowl that companies start their ad campaigns around the country, last year was filled with some great ads from the very start. Ford...
Hybrid shopping—mixing physical and digital channels in shopping journeys—is on the rise as shopping habits consumers adopted out of necessity during the COVID-19 pandemic are becoming routine. New research from IBM Institute for Business Value finds retailers must...
Thanks to our webinars, virtual summits, and clients, we’ve had a lot of opportunities to pick the brains of journalists and PR pros about pitching and relationship building. We took that knowledge, plus the insights from our all-in-one media relations platform, and...