Email marketing continues to be a cornerstone of digital marketing strategies in 2025, offering an unparalleled direct connection to audiences. Despite being one of the oldest digital communication channels, its adaptability and effectiveness make it a powerful tool...
Lawyers and PR professionals: allies or adversaries? Many assume the answer to this question is tricky, but it shouldn’t be. Along with lawyers, PR is a key element of a law firm. Both have specific responsibilities that help the firm function effectively. However,...
Are you the communications chief, tasked with getting your CEO featured in the press? You have a tough task on your hands, but it is one that can be quite rewarding if you get it right. A mention in a reputable publication can drive brand engagement and new leads and...
Access to financial information is undergoing a major transformation in 2025. Traditional financial advice is increasingly supplemented—or even replaced—by digital content creators known as financial influencers. These individuals use social media and other platforms...
It’s no secret to people who follow the shenanigans of the business world that companies have long attempted to camouflage their warts. These robber barons do so by donating fortunes to various projects that help society. Three of the most visible businesses that...
A seamless customer journey is one of the most critical elements of long-term business growth. The better you understand, manage, and improve the customer journey, the more customers you'll attract and retain. This is where customer journey automation powered by AI...
In today's high-speed digital world, blogs have developed into much more than entertainment or a means of expressing opinions. Today, it is an important part of digital marketing for many people and businesses, a powerful way to establish authority, and a useful way...
New agency research reveals a shifting landscape for B2B marketers—where AI-fueled transformation is redefining how marketing leaders spend budget on programs, hire staff and agencies, and evaluate ROI. The new report, 2025 U.S. Marketing Budgets Update: The CMO...
Fragrance creation has remained largely unchanged for centuries. In most cases, each step of the labor-intensive process to create a fragrance is still done manually. Chanel No. 5, Tabac Blond, and even Glossier’s cult fragrance You, were all developed by master...
In the digital age, every piece of news is readily available to us. Good or bad, the news and stories of brands, occasions, and people are gathered in online news hubs and on social media. In this open environment, holding on to a good reputation for your brand is an...
Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the...
Brand growth isn’t a simple formula. You must generate buzz and get people talking. To stay competitive, you need conversions and results. Building a strong brand reputation and receiving good press is where public relations shines. The positive halo effect PR brings...