The consumer goods industry is undergoing rapid transformation, requiring public relations and marketing professionals to rethink their approach to talent acquisition. As digital marketplaces continue to reshape consumer behavior, companies must adapt by hiring...
In the last decade, artificial intelligence (AI) has made significant strides, transforming a multitude of industries. One of the most notable sectors where AI is making waves is in digital marketing. From personalized recommendations to predictive analytics, AI tools...
In the fast-paced digital world, landing pages are one of the most useful tools to capture leads, drive sales, and engage target audiences. However, not every landing page has the same performance. Their success is affected by many elements, such as mobile...
As a PR professional, handling multiple clients comes with its own set of challenges. You have to manage tight deadlines, collaborate with various departments, track media coverage, and ensure seamless communication with clients. Without a structured system, tasks can...
Public relations plays a crucial role in business success. PR professionals shape a company’s reputation, engage with the public, and manage media relations. In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media...
Over 70% of PR professionals say securing earned media might be harder in the next few years. Now, how do you rise above this challenge? Image source It's crucial to master media relations by connecting with news organizations and building lasting relationships with...
An efficient client onboarding process sets the foundation for a strong, long-term relationship. Without a clear structure, miscommunication and delays can slow things down, leading to frustration on both sides. That’s where a client onboarding checklist comes in. In...
Calls to action (CTAs) are one of the best ways to tell your readers exactly which desired action you’d like them to take. However, the biggest challenge for any marketer is to make CTAs convert-worthy. Truth be told, the answer to “how to maximize CTA conversion...
There’s a quiet wave rippling through the hemp industry, and if you’re paying close attention, you’ve probably noticed it swelling into something massive: THCa. It’s hemp’s not-so-secret weapon—raw, federally legal, and psychoactive only after it’s heated. The legal...
New research reveals how customer experience and social media engagement are driving brand loyalty in today’s competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just...
A few months ago, I wrote about the idea of explaining public relations to a child and how writing a children’s book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isn’t just important—it’s...
In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public. Effective PR strategies can bridge the gap between medical...