Public relations agencies and corporate communications departments are busy with 2022 planning. That means the C, D, E, G, I, R and S letters on their keyboards should be getting quite a workout. Why? CDEGIRS are the seven most important letters in the alphabet for PR...
Climate change has risen above COVID and other concerns as the top issue for consumers when it comes to dealing with brands and businesses. New global research from dentsu international and Microsoft Advertising shows that in the next 12 months, 59 percent of...
TikTok is grabbing the reins of social media as studies are predicting the popular app will outweigh 1.5 billion users in 2022. There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where...
Web design plays a critical role in marketing. Your website is probably the primary online channel for engaging with prospects and customers. As you might imagine, you need to leave site visitors with a good impression of your company—and that positive impression...
At a time when it is essential to develop new revenue streams to meet both customer and market demand, 81 percent of global business leaders are prioritizing new-business building as a means to protect against industry disruption—and the opportunity is significant. By...
As we embark on 2022, it’s clear to see that the COVID-19 pandemic isn’t the only thing continuously evolving. With more e-commerce businesses moving online than ever before and a digital world growing at a rapid rate, 2022 is sure to be a busy year for PR...
New research from the International Data Corporation (IDC) reveals a significant positive correlation between enterprise intelligence and better business outcomes. By investing in enterprise intelligence, organizations can achieve first-order benefits—improved...
There can be a lot of benefits to hiring interns at your PR firm. Not only can it help you to find future employees that can be great assets to your company, but it can also be a good way to help those just starting out on their career paths find their passions and...
With increasing emphasis on marketing’s role throughout the journey from awareness to satisfaction, customer relationship management firm Insightly recently released new insights into how businesses can keep pace with the evolving customer journey in 2022. The firm’s...
When it comes to public relations, at the end of the day, all companies are trying to do is attract new leads, reach new audiences, and get them interested in a company’s products or services. However, getting media coverage from a major publication, podcast, or TV...
New research from digital media quality organization Integral Ad Science (IAS) uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimization (SPO) differently. released its...
With the new year now upon us, it’s a great time for brands to look at potential trends in digital marketing and digital PR for 2022. For companies to be able to make a good plan in the short term, they always have to be keeping an eye on their long-term plans. While...