Managing a new business can be, to say the least, nerve-wracking. This is especially true if you're a first-time manager. Despite this, the process doesn't need to be torturous. If you have the right preparation, you can start off on a good note. So, if you're looking...
Since the onset of the pandemic, brands have prioritized digital channels for everything from customer support to commerce. In fact, the rise of digital commerce has accelerated in almost every consumer facing industry: kiosks are the new waiters; mobile apps the new...
A huge wall in American business is crumbling as the traditional stockholder-focused concept of capitalism gives way to an emerging stakeholder-focused version. Nearly 90 percent of C-suite executives surveyed around the world believe this shift is underway, and...
If the past two years have taught us anything, it’s to brace ourselves for uncertainty. As 2021 comes to a close, the world continues to evolve, and PR is changing along with it. And while it’s impossible to predict all the new developments ahead, the PR industry has...
Every company has a technology story. That’s a given, especially when tech underlies all that we do—from the ways we work to what we eat to how we communicate, learn and give back. Whether by circumstance or intention, tech is now our societal, emotional and...
Email marketing is the most successful marketing channel. The best way to connect with your target audience is through email. Nearly 3.8 billion people have an email account, and it's a reliable way to reach them. We can be 40x more effective than Facebook and...
With 59 percent of shoppers making it a priority to live a more environmentally-conscious lifestyle, new research findings from integrated sales and marketing services firm Acosta demonstrate how consumers plan to take more actions with sustainability in mind....
**Update - Since publishing this piece, it seems that Mr. Big now has bigger problems than his Peloton-induced heart attack. On Thursday, December 16, actor Chris Noth was accused of sexual assault by two different women. In light of these accusations, Peloton has...
Recently, Alec Baldwin sat down for an interview with George Stephanopoulos regarding the fatal shooting of cinematographer Halyna Hutchins on the set of his film “Rust”. According to Baldwin, he would have never pointed a firearm at another person and pulled the...
Once seen as the budget you couldn’t count or measure and the return on investment that you wouldn’t realize, things have changed, and marketing and PR can, and must, now be accurately monitored and reported on. Without the requisite understanding of what type of...
Today’s leading brands report driving 3x higher likelihoods of excelling at customer experience and increasing revenue growth over the past year thanks to a complete and unified omnichannel strategy, and 4x higher likelihoods to increase customer loyalty, compared to...
Customer lifetime value is an important metric that measures how much value a business can reasonably expect to make from a single customer during the course of their relationship. CLV is a relatively straightforward equation and it can become a metric small business...