New research from financial services industry digital comms firm Hearsay Systems examines how compliance teams are dealing with the challenges presented by the increasing volume and complexity of digital communications. Based on survey findings, financial services...
If you or someone you know is majoring in public relations in college, there are many opportunities out there. You should do your research on the different types of PR and how broad the industry can be. If you play your cards right, you will know what sort of career...
Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact. Increasing data privacy...
Digital marketing is an in-demand career field, and a potentially lucrative one, with countless opportunities for personal evolution. If you want to keep making more money and earning more influence, you’ll need to work to advance yourself. Here are the best ways to...
My first job in the media business was as a sports reporter. But after a few years covering fun and games I knew, as did many sports reporters before me, that there were much more important subjects to cover—like war and peace and politics. But my chance of covering...
DEI initiatives are driving critical strategy in the C-suite and at brands and businesses of all sizes, but racial disparities continue to be prevalent. New research from global PR firm MSL U.S., in partnership with The Influencer League, uncovers a vast racial divide...
If you want your business to grow fast, you need to ensure your sales and marketing operations align. That sounds like common sense, but you’d be amazed at how many businesses fail to align these operations. It’s a costly mistake. Smarketing is vital because when...
Building your business’s brand and reputation can be easily achieved with the right PR campaign in place. A well-developed and thought-out plan can have a long-lasting impression on the public and your brand’s awareness. When dealing with the media, a PR campaign...
Whether you are opening your first company or are a seasoned entrepreneur, every owner wants his or her company to grow and succeed. It can be so easy getting caught up in the day-to-day tasks at work that you forget to take time to pause and reflect. You need these...
For communicators, content is still king, but quality is a challenge, especially for technology and SaaS companies—and as marketers are aware, there are viable content creation options beyond your internal team. Content writing firm Semrush Marketplace surveyed more...
The COVID-19 pandemic sent the world into a frenzy, and brands were no exception. While many companies shared messages about staying safe at home, some brands like the David Suzuki Foundation found more creative ways to engage with their community in such a...
How can you get answers to solve business challenges more quickly and accurately? A new report from cutting-edge research firm Arizton Advisory and Intelligence affirms how market research can deliver—and why it’s a critical imperative today. It has become impossible...