Video has been hailed as a key driver of engagement and sales for some time now, but communicators may not be aware of exactly how powerful the medium is with consumers. New research from marketing-focused video creation firm Animoto shares data that makes it very...
Your sales page is your best opportunity to get people to buy your product. It’s the final piece of content a prospective customer sees before making a purchase. So, it needs to be attention-grabbing, informative, and persuasive. What happens, though, if you have...
Companies today have many events and announcements that they want shared with the world. You, as a member of the public relations, or PR, department, have the task of sharing this news with the media. However, there are a few habits that you should avoid if you hope...
Kindness might not be the first word that comes to mind when you think about successful leadership in Corporate America, but tough times apparently call for gentler measures. New research from IT and professional staffing and solutions provider Signature Consultants...
Content marketing is a great approach for building a relationship with a target audience. In the 21st Century, traditional sales tactics rarely yield fruit. Instead, consumers prefer to build a relationship, bond with a brand and feel they are purchasing goods and...
New national research from women-led B2B marketing agency treetree reveals great inconsistencies in the degree of collaboration and engagement within B2B sales and marketing departments. “We began hearing rumblings from our clients of a change in the relationship...
Most of the time, internet users tend to disagree with any sort of design change, no matter how small it might be. Even if it’s the slightest hue changes of a color or the size of a font, people will be talking about it and criticizing the change for days on social...
Communicators have increased their prioritization of brand language to enhance cross-channel customer engagement, but new research from brand language optimization firm Phrasee reveals growing stress over creating high-quality content amidst constant change. The new...
The public relations industry is growing and expanding to include new structures. It is also becoming more diverse. Since it is dynamic, it should adapt to meet new circumstances and demands. PR depends on delivery channels, and as these channels change, so will the...
With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. New research from consulting firm CapTech Ventures sheds light on today’s...
Audience targeting is the segmentation of prospective and existing customers based on various data points. The technique is mostly used to enhance digital ads. However, the benefits of proper audience targeting go well beyond serving personalized ads. It can also help...
According to newly released research from PR and marketing-focused law firm Davis+Gilbert, public relations firms have demonstrated great improvement in year-over-year financial performance—and surging optimism for the future. Furthermore, specialty firms have done...