Over 70% of PR professionals say securing earned media might be harder in the next few years. Now, how do you rise above this challenge? Image source It's crucial to master media relations by connecting with news organizations and building lasting relationships with...
An efficient client onboarding process sets the foundation for a strong, long-term relationship. Without a clear structure, miscommunication and delays can slow things down, leading to frustration on both sides. That’s where a client onboarding checklist comes in. In...
Calls to action (CTAs) are one of the best ways to tell your readers exactly which desired action you’d like them to take. However, the biggest challenge for any marketer is to make CTAs convert-worthy. Truth be told, the answer to “how to maximize CTA conversion...
There’s a quiet wave rippling through the hemp industry, and if you’re paying close attention, you’ve probably noticed it swelling into something massive: THCa. It’s hemp’s not-so-secret weapon—raw, federally legal, and psychoactive only after it’s heated. The legal...
New research reveals how customer experience and social media engagement are driving brand loyalty in today’s competitive digital landscape. According to the new report from customer engagement firm Emplifi, 70% of consumers say they will abandon a brand after just...
A few months ago, I wrote about the idea of explaining public relations to a child and how writing a children’s book helped me do just that. Since then, the world has offered no shortage of reminders that understanding PR and communication isn’t just important—it’s...
In the evolving landscape of healthcare, public relations plays a crucial role in shaping patient trust, enhancing brand reputation, and improving communication between healthcare providers and the public. Effective PR strategies can bridge the gap between medical...
Modern companies implement the business power of artificial intelligence (AI) as a real-time operational tool that moves businesses forward. The current market sees businesses transitioning to data-driven intelligent workflows since new AI frameworks are now...
If you’re not measuring your PR efforts, you’re operating without clear insight. This means you might waste resources on campaigns that don’t deliver—or struggle to know if your strategies are actually working. Thankfully, you can turn things around by creating a...
Market downturns put investor confidence at great risk of damage. It may brew hesitation in many, making them second-guess future investments. As trust decays, businesses face an uphill battle in attracting and retaining investors. This additional strain can harm...
In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging. With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain...
In today’s fast-paced digital landscape, businesses constantly seek innovative methods to streamline operations and maximize customer engagement. Among these advancements, chatbots have emerged as a powerful tool for modern lead generation. But what is a chatbot? A...