Your business brand plays a significant role in how you will market. Having the right strategies will play a key role in building a thriving brand. With competition everywhere, you want your company to stand out and be known. Finding the right customers for your...
Gen Z has historically been the most vocal about the health of the planet. Fully three-quarters of Gen Z consumers say that sustainability is more important to them than a brand name when making purchase decisions—and as sustainability and climate change dominate the...
People-based adaptive marketing takes a personal approach to marketing, allowing businesses to customize messaging and deliver campaigns at optimal times. People-based adaptive marketers sponsor hackathons these days. Hackathons are events that bring together internal...
“I started my career in the boiler room of a small financial services practice making over a hundred cold calls most days,” says Brian Hart, the founder of Flackable, an award-winning PR agency in Philadelphia. For a recent college grad who had just interned at a...
Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the...
Combining social media and digital public relations helps you leverage the strengths of both communication channels to create a memorable and distinctive brand. Social and digital PR can help you amplify growth by targeting the right audience, telling compelling...
It can be a challenge to get new customers into your store to purchase your products. It can be even more difficult to get them coming back and constructing that loyalty with them. Listening to them, fixing the issues that they have, and letting them know that you...
To examine precisely where brands and consumers are at today in terms of their digital maturity and expectations for delivering digital experience (DX), new research from DX platform provider Optimizely reveals that despite brands’ progress and desire to deliver...
There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them. Thankfully, there are many tools that...
Comms giant Edelman recently announced the findings of its fifth annual Edelman Trust Barometer Special Report: Institutional Investors, which identifies pivotal issues shaping global investment criteria and outlines how companies can build trust with the investment...
The COVID-19 pandemic has created space for women to reprioritize their energy and resources, including re-evaluating what matters most when it comes to retail, according to a new exclusive national study from Meredith Corporation and The Harris Poll. "Women are using...
The buyer's journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor. The experience they gain will...