Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. These days it’s a lot...
As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year's consumer sentiment with its survey results...
Requiring my team at MediaSource, a public relations agency that works mainly in health care, to get vaccinated against COVID-19 was the right thing to do. That’s why I mandated that my team get the shot a full month before President Biden announced his vaccine...
Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). In fact, the media &...
When you have experience working in public relations and marketing, you need to be strategic when creating your resume. On one hand, your skills are easily transferable between positions, and your accomplishments in both departments can be relevant to a potential...
“Experience” in brand marketing is tantamount to “location” in real estate—it’s the three most important words. According to new research released by Zendesk, in partnership with Enterprise Strategy Group (ESG), companies that have continued to invest in their...
Clicks and bricks. Omnichannel. Immersive retailing. Online shopping. No matter what you call it, e-commerce is here to stay, and it is lucrative. According to the 2021 Adobe Digital Economy Index, e-commerce in the United States grew by $183 billion during the 2020...
At the end of September, Amazon made an announcement for a brand new product, which is supposed to make the company’s home assistant moveable, by putting it on wheels, called Astro. The company had been rumored that it would be introducing a home assistant robot for a...
New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The firm’s newly released Software Buyer Behavior Survey indicates faster decision making, credit card...
The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of...
In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. Many companies had to shift to remote work and virtual conferences essentially overnight. This rapid shift came with a host of challenges for businesses of...
More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. Even though it may feel like a challenge, the good news is that there are ways...