When it comes to customer service, the biggest disconnect between consumers and businesses is the desire to solve an issue the first time the company is contacted. This is what customers want, but businesses seem to have different—and contradictory—goals on first...
The COVID-19 pandemic delivered a rude awakening call to humankind. Who would have thought that a virus would threaten to wipe out mankind? After all, we live in times with significant advances in medicine and technology. The impact of the virus has been profound. No...
Sustainability is becoming increasingly important in consumers’ purchasing decisions, especially as consumers see themselves, along with for profit companies, as the primary catalysts for change, according to new research from strategy and pricing...
As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” But during my long career when selecting athletes as brand publicity spokespersons, I much preferred using athletes who have not...
In a wildly divisive age, Americans fear that empathy is plummeting in business and society at large, and they blame news media, social media and politicians, among other factors. New research from Method Communications reveals that although nearly 25 percent of...
Media results and coverage are core deliverables for most companies that seek PR agency support. Nevertheless, today’s PR agencies are too easily distracted by other communications disciplines and mechanics, thereby neglecting the fundamentals required to be effective...
The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to...
Commerce content—or copy published by independent media organizations, and also known as affiliate content, affiliate commerce, content partnerships, or mass media partnerships—allows readers to understand the goods and services promoted by an editorial team, and a...
Corporate social responsibility (CSR) is a source of positive public relations. The issues of ethics are relevant to PR. In the global economy, where companies manufacture goods in one part of the world and sell them in another, businesses are expected to maintain...
In the modern world, PR is all about knowing how to respond to crises in a fast and efficient fashion. However, while running the business and handling day-to-day operations, you might find it difficult for your business to truly be able to step up and make a genuine...
They say seeing is believing, and new survey research from NCSolutions (NCS) and Pinterest affirms that the truism applies to brand and product purchasing. Visual discovery, even when it's in the form of advertising, drives purchase decisions, the research...
Although consumers remain aware of the negatives of marketing technology—“techlash” is still a reality—new research of both consumers and marketers from the American Marketing Association-New York (AMA-NY) reveals that growing use of new marketing media and technology...