In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and...
Social media marketing has become an integral part of digital marketing today. Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. Moreover, luckily for business owners today, there exists a massive range of...
Last year when the pandemic first hit, we were all forced to quickly learn how to work together as fully remote teams. It was challenging, but for many of us, we have finally gotten comfortable with it—and it even has some perks! The flexibility, the comfort of...
Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The new study, from media-focused AI-driven audience engagement and sales...
Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. These days...
Creating a reward system that stands out in the world of customer loyalty programs is a significant task for any business, and it can be a game-changing opportunity if done with care and accuracy. There's a lot to consider whether you currently have a loyalty program...
Are you looking for new and improved ways to get your brand noticed? If yes, then you have come to the right place. Although not as sexy as social media marketing and other digital marketing strategies, the right signage can be highly effective in getting your...
It’s hard to argue against the notion that we’re living in a broken world in 2021—and for brands and businesses that are wondering who bears the onus of fixing it, you need look no further than new research from comms leaders at WE Communications, which exposes...
Uncertainty still holds sway over the nation’s cultural zeitgeist, and has businesses and marketers unsure how to proceed in order to connect with consumers. New research from comms giant Ruder Finn takes a deep dive into how Americans think about the future and how...
Public relations once was restricted to managing communication between an organization and its audience. Fast forward to today, where PR is one of the most dynamic tactics in the digital marketing landscape. Digital PR has emerged as a reliable tool to build and...
Plenty of business owners, when they first establish their companies, tend to think they don't need any type of promotional efforts and assume they can rely on word-of-mouth marketing. However, for brand new companies, word-of-mouth marketing isn't enough to get the...
Tis the season, and the pressure is on! Although the holiday sales season is highlighted by retailers as the biggest revenue driver of the year, 50 percent of marketers say they don’t feel prepared and Black Friday, which is just 10 weeks away—and that pressure is...