Outreach is a key part of most content marketing strategies, and running a successful outreach campaign can often feel like an empty pursuit in trying to get your brand or content out there by placing your faith in the helping hands of others. For many businesses,...
Without a well-known reputation as well as publicity, plenty of companies tend to have a difficult time growing in their industries. However, having a steady stream of efficient promotional strategies, including marketing and public relations, can help businesses...
The COVID crisis and resulting lockdowns ushered in a new era of digital use and consumption, and the varying ways and degrees that Gen Z, Millennials, Gen X, and Baby Boomers embraced this new digital normal has created new challenges for brands in reaching and...
The modern consumer wants to find out all they can about a product before committing to a purchase. But even the most comprehensive product detail page won’t address every possible question and scenario that crosses a consumer’s mind. Oftentimes, Online Shoppers...
Public relations is essential to making sales and extending your customer base. Your PR game should be relationship focused. How you relate to your customers, stakeholders and partners is essential. Consider these unique public relations tips as you create a PR plan...
PR is a very popular field to work in, which means that competition for jobs can be fierce. This is particularly true when you are first starting out in the industry, whether as a new graduate or someone moving into the sphere later in life. So how can you stand out...
As we move more decidedly into the recovery phase, brands and businesses are scrambling to get their long-term strategies back on track. New research from predictive analytics software firm Prevedere illustrates the impact COVID had on business planning, how leaders...
With influencer marketing, your brand focuses on using influential social media users to deliver your messages to an engaged, relevant audience. Influencers combine online campaigns, exclusive content, and user-generated content to market your brand and increase its...
While translation is the act of rendering text from one language to another, creative translation is a subcategory that deals with innovative phrasing that’s more than translation. There have been many “translation fails” because translators transliterated, rather...
Brands and businesses recognize the urgency of a successful digital transformation—and while many are tackling the implementation and execution, new research from global digital transformation specialist The Keenfolks reveals that nearly three-quarters of the world's...
Early this year, we wrote about OnlyFans and how its popularity represented a new path for social platforms, one grounded in creator control and against censorship. In the last few weeks, however, the company has thrown this narrative out the window. They announced...
“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This...