New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The firm’s newly released Software Buyer Behavior Survey indicates faster decision making, credit card...
The field of public relations is a constantly-evolving one that is influenced by changes in technology, television and radio. Social media is another major influence in the PR landscape, and one that has revolutionized the field, opening it up to new channels of...
In the wake of the COVID-19 pandemic, digitalization took hold of nearly every industry as life went virtual. Many companies had to shift to remote work and virtual conferences essentially overnight. This rapid shift came with a host of challenges for businesses of...
More and more, the competition for businesses online is heating up. With more businesses taking their advertising online at consistent rates, it can feel difficult to stand out at times. Even though it may feel like a challenge, the good news is that there are ways...
What’s the best path forward for businesses in the post-COVID era? Has risk taking become even riskier in the new economy? These are then questions that today’s decision makers are facing. More than 18 months since the global outbreak of the COVID-19 pandemic, new...
My dislike of trite words and phrases is personal: When I was a reporter for several years prior to jumping over the journalism fence to the PR side, a “kindly old editor” told me, “Son, if you want to keep working for me, stop using trite phrases in your copy.” And...
People are more connected than ever before thanks to the internet, yet there are still some business-to-business (B2B) companies that haven’t been able to find a balance between their offline and online marketing efforts. Fortunately, there are plenty of ways that...
In today’s volatile marketplace notable for heightened consumer distrust and poor brand communication, new research from marketing and business communications firm R.R. Donnelley & Sons Company (RRD) uncovers significant differences between marketer assumptions...
After we launched our product, Postaga, on Product Hunt, we ended up being #1 for the day and #2 for the week. That brought in a ton of traffic, visibility, and early traction for our new business. If we were to do a Product Hunt launch again for another product, this...
So, you have dreams of a career in public relations, yet you live in one of the most conflicted times of human history. This reality creates a riddle: what is the difference between a missionary and a PR person? A missionary goes to heaven. The PR person just goes to...
Mobile traffic is quickly becoming the lifeblood of the internet. As more and more people adopt smartphones as a way of life, browsing on the move has become the norm. Mobile traffic nowadays represents a vast portion of all internet use, so it stands to reason that...
Brand communicators have had in hammered into their heads for months now—personalization is the critical differentiator between marketing success and failure with today’s consumers. And comms pros have been trying to hammer the concept into their own strategies as a...