We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy. Experience management firm First...
Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It's used for marketing, branding, PR, and even customer service. And one of...
All of the headlines in my LinkedIn feed read the same: “'I Quit My Job' Is a Signal of Economic Recovery” – The New York Times “Welcome to the Summer of quitting.” – LA Times “Before you join ‘The Great Resignation’ and quit your job, here’s what you need to know.” –...
What separates the leaders from the laggards in today’s business environment? New research from IT services, consulting, and business solutions firm Tata Consultancy Services (TCS) not surprisingly reveals a sharp divide in the digital strategies of better-performing...
The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the...
It's not every day you get to watch what it's like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren't...
Recently, Twitter started rolling out a new font to both its app and desktop version, which meant that users would see a different appearance on the platform during their daily scrolling. Back in January, the social media platform announced a broad rebranding campaign...
Brand loyalty has never been so fickle—according to new research from intelligent cloud provider Five9, 30 percent of survey respondents left brands they had previously been loyal to in the last year, and one in four said their contact center experience has gotten...
Marketing automation has come a long way since the inception of product promotion, advertising, and cultivating customer relationships. For digital practitioners and tech-savvy professionals, are we not all aware of how marketing automation isn’t a new thing that has...
From customers to business partners and employees, marketers play a vital role in re-establishing and strengthening connections across the stakeholder landscape, according to new research from Gartner. In its recent marketing symposium, firm analysts discussed the...
Over the last month, the EV sector has taken blows from all angles. Consumers have range anxiety and are concerned about the scarcity of charging infrastructure, media publications have focused on lithium battery concerns and issues with battery degradation, and...
After what just weeks ago seemed like a confident reelection strategy by Canadian Prime Minister Justin Trudeau over his chief opponent, Conservative Leader Erin O’Toole, a sudden drop in Trudeau’s polling numbers after he called for a quick election later this month...