There are so many aspects of business that help it run smoothly, and many of them function independently from one another. But there are also many departments that work best when they work together. Two such departments are the PR and sales teams. When these two teams...
Podcasting could have more momentum right now than any other media format—and the opportunities for brand marketers is booming as well. New research from ad effectiveness improvement firm NCSolutions (NCS) affirms that podcasts are going mainstream—and consumers who...
Influencer marketing provides an effective strategy to reconnect with customers personally. A 2020 study showed that more buyers—at least six out of ten—trust influencers over brand ads. However, like every other relatively new marketing strategy, marketers still...
The practice of neuromarketing, which began in about 2006, has been employed by many brands. By using EEG and functional magnetic resonance imaging, it is a research technique that aims to find out what people are really thinking and feeling when they watch ads. This...
A strong resume can play a significant role in whether or not you land a job. However, it’s important to remember that the qualities of the most impressive resume for a given job-seeker can vary depending on the type of job they’re applying for, along with the overall...
As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are...
Emails are a lifeline for many businesses. From small online shops to e-commerce giants, every business leverages emails to reach out to their audiences consistently over time. Not only that, emails can nudge them with context information at every point of their...
The overwhelming majority of consumers (80 percent) are more likely to shop with brands that show they understand their needs by sending relevant, personalized offers this holiday season, reveals new consumer research from CX software firm Redpoint Global. Conducted...
The climate crisis has never been a bigger issue than it is today, as everyone from politicians to school children are taking notice. As the environment is at the forefront of many people’s mind, its cultural capital is extended to influence people’s purchasing...
New research from video platform for businesses Vidyard reveals how sales professionals are using video throughout the sales process and its impact on sales team productivity and results. The firm’s new State of Virtual Selling Report found that more than 70 percent...
These days, public relations and social media tend to go hand in hand because the role of PR is to generate positive press for a company, and social media is the place where people will see that positive press coverage. Most companies understand that the role of PR...
Employee engagement plays a crucial role in the success of an organization. Employers need to create an environment where employees can thrive both professionally and in their personal lives. A favorable environment will keep them motivated to work diligently and add...