Although the marketer/consumer gap is narrowing, there is a continued disconnect in perceptions and expectations between the two groups, as well as a misalignment across key CX dimensions. For consumers, the most important element is consistency of experience. Lack of...
B2B lead generation is the process of recognizing your target customers and encouraging them to buy your company's products and services. It allows you to identify market segments that are likely to respond to your pitch. You can also use it to reach that segment more...
Every year, marketers learn more about what consumers want. And every year, consumers want something a little different. The constant innovation is part of what makes the work interesting, but it also highlights a frustrating truth. In marketing content, precision is...
There are many ways that travel companies gain your attention. You may have seen a commercial for travel and it made you start thinking more about taking that trip. Or maybe a specific destination or location keeps popping up on your television or email, and you are...
In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and...
Social media marketing has become an integral part of digital marketing today. Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. Moreover, luckily for business owners today, there exists a massive range of...
Last year when the pandemic first hit, we were all forced to quickly learn how to work together as fully remote teams. It was challenging, but for many of us, we have finally gotten comfortable with it—and it even has some perks! The flexibility, the comfort of...
Eye-opening new research reveals tectonic shifts in how Americans perceive, consume and pay for media content—showcasing new attitudes about media trust across a variety of media formats. The new study, from media-focused AI-driven audience engagement and sales...
Most business owners these days understand that public relations can help convert potential consumers into buying customers. In fact, according to research, public relations can generate conversion rates between 10 to 15 times more than advertising efforts. These days...
Creating a reward system that stands out in the world of customer loyalty programs is a significant task for any business, and it can be a game-changing opportunity if done with care and accuracy. There's a lot to consider whether you currently have a loyalty program...
Are you looking for new and improved ways to get your brand noticed? If yes, then you have come to the right place. Although not as sexy as social media marketing and other digital marketing strategies, the right signage can be highly effective in getting your...
It’s hard to argue against the notion that we’re living in a broken world in 2021—and for brands and businesses that are wondering who bears the onus of fixing it, you need look no further than new research from comms leaders at WE Communications, which exposes...