While translation is the act of rendering text from one language to another, creative translation is a subcategory that deals with innovative phrasing that’s more than translation. There have been many “translation fails” because translators transliterated, rather...
Brands and businesses recognize the urgency of a successful digital transformation—and while many are tackling the implementation and execution, new research from global digital transformation specialist The Keenfolks reveals that nearly three-quarters of the world's...
Early this year, we wrote about OnlyFans and how its popularity represented a new path for social platforms, one grounded in creator control and against censorship. In the last few weeks, however, the company has thrown this narrative out the window. They announced...
“Content is king” is one of the most popular phrases in content marketing. It has been used so much that it’s starting to sound like a cliché. Though that might be the case, content marketing is crucial to driving conversions and sales for most online businesses. This...
When first launching a business, the main goal is to establish your brand and take steps to grow. Unfortunately, this isn’t something that happens overnight. Achieving ongoing growth is something that requires dedication, patience, and hard work. You will quickly...
With the criticality of the upcoming holiday season, and the many challenges brands and retailers face with emerging post-COVID consumers, global consulting firm Berkeley Research Group (BRG) released new survey results taking the pulse on consumer holiday shopping...
The business world has changed a lot since COVID-19 swept around the globe. Aside from enforcing social distancing and other health measures, businesses have had to change how they do things to minimize the impact of the pandemic on their customers and workforce....
In order to attract today’s eco-conscious consumer, environmental, social and governance (ESG) initiatives are becoming increasingly important to public companies—but uncertainty around how to report ESG activities underscores a clear need for better regulatory...
In the modern business era, cybersecurity failures are among the most common forms of a PR disaster. Not only do breaches in your network cybersecurity show to customers and clients that you haven’t run your due diligence on your network, but it suggests that the...
Retail brands are grappling with new consumer expectations in the looming post-COVID age, and meeting demands for personalized communication may be the most baffling challenge. According to new research from CX leader Talkdesk, AI is the critical tool to achieve it....
One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness. Companies looking to create their own strong crisis PR management team should choose people that will...
Consumer conversation trends reveal who has the most WOM traction and who needs to take quick corrective action. For much of the country, late summer means back to school, and end of summer vacations. For marketers, it means the final push to prepare for holiday 2021....