For a variety of reasons. consumers are attracted to co-branding initiatives within brand partnerships. For example, people are excited about having new product options, and some are attracted to these brand partnerships because the new products solve unique problems...
Success in the public relations industry is all about getting more opportunities for your clients. It doesn’t matter whether you’re part of a firm or a consultant: you’ll be judged on the results you deliver. Finding the ones that will give your client’s brand some...
A brand’s ability to emotionally connect with consumers—a metric known as brand intimacy, the emotional science behind the bonds we form with the brands we use and love—has been a lynchpin skill for leading brands for years, but this component became even more crucial...
Keeping records and data secure is vital for any business. History has shown us that a single data breach can have a tremendous impact on public relations. Additionally, depending on the nature of a breach, allowing data to leak can result in fines for non-compliance...
We’ve watched the progression of the COVID crisis, and its impacts on consumer behavior at every stage, but a post-mortem (almost) review can help brands and marketers figure out where we’re heading, and how to optimize their strategy. Experience management firm First...
Few things in recent years have changed the world so profoundly as social media. Not only has social media permeated our daily lives, but it has also become a staple in the world of business. It's used for marketing, branding, PR, and even customer service. And one of...
All of the headlines in my LinkedIn feed read the same: “'I Quit My Job' Is a Signal of Economic Recovery” – The New York Times “Welcome to the Summer of quitting.” – LA Times “Before you join ‘The Great Resignation’ and quit your job, here’s what you need to know.” –...
What separates the leaders from the laggards in today’s business environment? New research from IT services, consulting, and business solutions firm Tata Consultancy Services (TCS) not surprisingly reveals a sharp divide in the digital strategies of better-performing...
The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives. Content marketers need to be aware of the impact that the...
It's not every day you get to watch what it's like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment. Errant tweets, car breakdowns, insulting markets, going back on promises, and accident fires aren't...
Recently, Twitter started rolling out a new font to both its app and desktop version, which meant that users would see a different appearance on the platform during their daily scrolling. Back in January, the social media platform announced a broad rebranding campaign...
Brand loyalty has never been so fickle—according to new research from intelligent cloud provider Five9, 30 percent of survey respondents left brands they had previously been loyal to in the last year, and one in four said their contact center experience has gotten...