The news-cycle rollercoaster and news-consumption patterns continue to warp among consumers—and baffle communicators. While recent TV news has covered the COVID pandemic, the Delta variant, ongoing Democrat vs. Republican political tug-of-wars, the January 6th...
Creating a content marketing plan requires a lot of time and effort, but it is crucial to implement the best content practices and strategies so that your online presence thrives. According to Hubspot, 70 percent of marketers are actively investing in content...
Recent CMO surveys and industry data show that marketing spend over the past year has reached the highest levels in the past decade. New research from fintech media firm Benzinga finds that from small businesses to public companies, there has been an increased...
We all know that customer data plays a crucial role in marketing. Companies use it to define targeted custom groups, figure out spending habits, analyze the interests of their clients, and create a set of products around that data. Customer data is a powerful tool....
We’re entering a largely unprecedented era in American history, one in which we’re having to rebuild our culture and marketplace from the ruins of the COVID crisis and its aftermath—in many cases, from the ground up. If 2008 gave us the Great Recession, 2021 is...
As PR pros, we’re conditioned to adapt our stories to whatever is happening in the world around us. Sometimes, the appropriate way to approach a pitch or a briefing can change in a matter of minutes. It’s our job to relate our clients and their brand narratives to...
“The marketer who steered Coors Light’s ‘cold’ ad messaging for years is now taking the same approach to vodka,” according to AdAge and other recent trade news. “Andy England—who was chief marketing officer at MillerCoors from 2008 to 2015—is now CEO at Phillips...
As we approach a full-on post-COVID world (sooner than later, hopefully!), brands and retailers will be dealing with the collateral damage of the pandemic for some time—and in many ways, as a permanent part of the new normal. New research from business challenges...
One critical step in developing any marketing strategy is understanding the target audience. There are many questions you must answer. It helps you know how to communicate with customers. You must know what they need, their pain points, motivations, likes, and...
New research from the Geopolitical Strategy & Risk Group at comms giant Weber Shandwick reveals that nearly six in 10 multinational business executives (58 percent) say their company's home country is a "very" important stakeholder to their business, second only...
Retailers used to rely on their physical location to drive sales. To get found by customers, they paid a high square-foot price to lease space in a busy commercial district. But with everyone using the web to figure out where to go, one virtual reality attraction...
All evidence indicates that parents will be big spenders on back-to-school supplies this year, and new research from Valassis, a line of business of marketing solutions firm Vericast, examines the opportunity for retailers to influence purchasing behavior this season....