The public relations sector is changing daily. Technology is one of the most powerful forces at work in this transformation. Technology is accelerating change at a breakneck pace, requiring public relations professionals worldwide to scurry to keep up with the latest...
The PR practitioner’s role has been evolving for some time, ushered in by digital and social media saturation and other integration efforts, and that evolution has been heightened during the COVID age. So when defining the “best” structure of a communication function,...
Recently I received an email from the international market research organization, ESOMAR, hyping a webinar entitled, “Selling Research Results Internally: Thinking like a marketer instead of a researcher to drive insights into action.” My first thought was, “Wow, a...
How have consumers’ shopping habits changed since the racial reawakening that began in the United States last summer? New research from Groupon and the National Black Chamber of Commerce, in recognition of August’s National Black Business Month, finds that consumers...
Working in PR has plenty of perks. You get to rub elbows with high-profile people, attend premiers and possibly travel around the world. But as with many corporate positions, you might reach a point where you want to branch off on your own. If you’ve been dreaming of...
As the pandemic shifts again with new threats to business and consumer industries, customer and employee experience firm Medallia has released The Future of Retail Consumer Behavior, a new report examining the changes in retail consumer behavior over the last year,...
The huge disruptions over the past 18 months have forced many businesses to shift their focus from long-term plans to deal with the immediate impact of quarantine measures and restrictions to everyday life. Marketing plans and campaigns have been put on hold or...
With such a huge amount of competition out there, if you find yourself in a situation in which you need to promote a business, you need to make sure that you have a clear strategy in place that allows you to stand out from the crowd. With this in mind, here are a few...
Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential...
In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their...
New research from the CMO Council finds that as companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy,...
Due to the global pandemic, the latest edition of the Olympic Games was largely virtual, which gave social media channels and digital formats a crucial role in helping people tune in to the games and following the event. This will also make the 2020 Tokyo Olympic...