Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential...
In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their...
New research from the CMO Council finds that as companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy,...
Due to the global pandemic, the latest edition of the Olympic Games was largely virtual, which gave social media channels and digital formats a crucial role in helping people tune in to the games and following the event. This will also make the 2020 Tokyo Olympic...
It’s a transitional time for brand marketing as trust issues, digital reliance and transactional communications continue to warp the communications landscape. This new research from cross-device digital identity resolution firm Tapad evaluates the current state of...
When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what? You can drive clicks (and a...
With blockchain taking the world by storm, one transaction at a time, companies regardless of industry are lining up to leverage the technology to their advantage. Gone are the days when blockchain was a technology just for techies and companies that can decode...
For today’s brands and businesses, being mission focused is mission critical, and many companies are accepting the challenge of aligning mission with values—but plenty of organizations are still struggling with meeting that goal (or even defining it). New research...
If you build it, they will come. A succinct yet powerful statement that’s been prominently referenced for nearly four decades, since we all heard the hauntingly inspiring whispers in 1989’s “Field of Dreams.” But unlike a magical baseball diamond in Iowa where the...
Consumers became hopeful again over the summer as the vaccinations increased and started to contain the spread of COVID, but that hope has once again diminished. Despite gains made in consumer confidence as recently as last month, new research from experience...
When it comes to business operations, communication is everything. If you can’t communicate effectively with clients, you will struggle with retention. In fact, in most agency/client relationships, communicating positive results is just as important as delivering on...
Content creators are, of course, professionals who generate a variety of creative content in hopes of earning income or revenue, but what would you call a content creator who builds a business around that concept? Content entrepreneurs differ from content creators...