PR practitioners have always faced challenges. It’s part of what makes working in the industry so rewarding. But according to the responses we received to a survey back in June, there are a few challenges PR pros would really like the solutions to, especially as parts...
While consumers’ habits, perceptions and expectations have changed, there is an opportunity to capitalize on their desire to return to “normal,” but with cautious optimism—and marketers must understand and cater to consumers’ current sentiment as they look to align...
One of my favorite aphorisms about journalism is that it’s the first rough draft of history. True enough. Sometimes, though, it proves to be the only history, especially for local news of lesser import. And as for those stories that have follow-ups over time, the term...
You’ve been in the public relations game for a while. You know how to handle clients well, and you’d like to take on new challenges and responsibilities. You want to lead and manage others. How can you prove that you’re ready for management? Showcase the skills you’ll...
Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage. Prior to the outbreak of the pandemic, you might see a journalist in a war zone or remote area on the air via Skype....
It is important to continue to listen to customers even if a business thinks it has them figured out. There is always a lot to be learned from major marketing and digital PR campaigns. Although most of the marketing campaigns that are cited below are by brands that...
Four in 5 (81 percent) employees believe Artificial Intelligence improves their overall performance at work—and as a result, more than two thirds (68 percent) are calling on their employers to deploy more AI-based technology to help them execute their daily work...
Consumer trends have evolved and more customers are now searching for brands online and making purchases over the internet rather than in-store. Companies must develop a powerful digital marketing strategy if they want to remain competitive in the digital era. The...
The death of George Floyd and the ensuing events of the last year ignited a sense of urgency to Corporate America's efforts to achieve Diversity, Equity and Inclusion (DE&I) within their organizations. New research from Salary.com reveals a readiness to talk about...
Do people know your brand? If so, do they know your brand well enough to choose it over your competitors? What associations do they make with your brand? These are all questions you can answer with a simple yet strategic brand awareness questionnaire. And what’s more–...
If you haven't yet taken the time out to learn how to market your non-profit, then you could be missing out on important opportunities that could greatly benefit your organization. Updating your website regularly and holding the odd fundraiser is certainly effective,...
Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. The firm’s newly released 2021 Local...