It is important to continue to listen to customers even if a business thinks it has them figured out. There is always a lot to be learned from major marketing and digital PR campaigns. Although most of the marketing campaigns that are cited below are by brands that...
Four in 5 (81 percent) employees believe Artificial Intelligence improves their overall performance at work—and as a result, more than two thirds (68 percent) are calling on their employers to deploy more AI-based technology to help them execute their daily work...
Consumer trends have evolved and more customers are now searching for brands online and making purchases over the internet rather than in-store. Companies must develop a powerful digital marketing strategy if they want to remain competitive in the digital era. The...
The death of George Floyd and the ensuing events of the last year ignited a sense of urgency to Corporate America's efforts to achieve Diversity, Equity and Inclusion (DE&I) within their organizations. New research from Salary.com reveals a readiness to talk about...
Do people know your brand? If so, do they know your brand well enough to choose it over your competitors? What associations do they make with your brand? These are all questions you can answer with a simple yet strategic brand awareness questionnaire. And what’s more–...
If you haven't yet taken the time out to learn how to market your non-profit, then you could be missing out on important opportunities that could greatly benefit your organization. Updating your website regularly and holding the odd fundraiser is certainly effective,...
Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. The firm’s newly released 2021 Local...
In any public relations and marketing program, when companies are looking at their social media metrics there are two very important terms they should be looking at—their impressions and their reach. Impressions is the total number of times a user on that platform has...
New survey research from business applications, enterprise learning and outsourcing firm CGS reveals new insights into where U.S. consumers are shopping, what they are purchasing, what the motivations are by generation, and how they feel about American-made goods. “As...
This article addresses the impact of the European General Data Protection Regulation (GDPR) legislation on B2B marketing and sales, after it became enforceable in mid-2018. The European GDPR was developed in recognition of the need for more stringent regulations to...
Shoppers are returning to stores as COVID restrictions lift across the country, but e-commerce will remain the primary way Americans complete their holiday shopping this year, according to a new survey on 2021 holiday shopping behaviors from continuous product design...
What do you think of when you hear the term marketing activism? You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations...