Getting coverage for your brand is not easy. It requires significant strategic thinking and planning and eventually executing on those ideas to generate results. But how do you use those coverages once your team has gained it through earned media? From sharing your...
Newly released research from the CMO Council details how collaborative marketing can bring companies such as CPG suppliers, financial services firms, local businesses, and partner networks into the data-driven digital marketing revolution. According to the Council’s...
One aspect of business management that many struggle with initially is getting the most out of their team. It can be hard to know how to manage, motivate, and support staff so that they can perform to their full potential, but this does become easier with time, and it...
As Generation Z matures and heads en masse for the workforce, new research from global marketing agency LEWIS, conducted in support of the global HeForShe movement, shows the expectations Gen Z has of companies and CEOs—revealing the importance of values and diversity...
Customer satisfaction used to be the measure of how happy a customer is with a company’s products or services. Nowadays, there’s more to customer satisfaction than meets the eye. To fully satisfy your customers, you need to give them a complete experience of...
“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s...
There are lots of channels out there, and plenty of opportunities for brands to connect with consumers. But Americans are clear fans of texting, and brands should take advantage of this always-engaging platform by using the right approach, reveals new research from...
A successful social media campaign requires more than just whipping up posts daily. Even with increased social media awareness, 47 percent of marketers find it hard to develop successful social marketing strategies. Why? That’s probably because of a lack of...
It's clear that the customer-first, digital transformation fueled by the pandemic continues into the new normal, as digital budgets continue to go up and marketers look to build better customer experiences and opportunities to engage on digital channels. The newly...
If you own a business, it’s critical that you take reasonable steps to guard against someone (whether they be an employee or customer) being injured as a result of your negligence. This is simply a matter of ethics. While sometimes accidents may occur through no fault...
Influencer marketing notched up its own marketing influence during the COVID crisis, as consumers found the reliability of influencers to be more trustworthy than the brand marketing they encountered. New research from micro-influencer marketing platform SocialPubli...
Once customer behavior is analyzed successfully, businesses can engage people more effectively. Studying consumer buying behavior leads to a greater understanding of the expectations of customers. By assessing what leads a consumer to decide on a product, a business...