Optimizing multiple digital touchpoints as a PR team is crucial to increasing the reach of brand campaigns. Taking advantage of social media, website content, and email campaigns is the key to building trust and reinforcing a consistent brand message. If target leads...
Great campaigns start with great chemistry—yet most PR and marketing teams still guess how colleagues prefer to think, decide, and deliver. Gallup reports that more than 90 percent of Fortune 500 companies now use CliftonStrengths—evidence that data-driven personality...
Media mentions, impressions and coverage is nothing new when it comes to measuring public relations effectiveness—however, they are usually just a piece of the puzzle. A headline in a major outlet may make them popular for a moment, but then what do you do once the...
Public relations thrives on understanding people, but the audiences, channels, and expectations differ dramatically across industries. The skills required to elevate a luxury beauty brand are not identical to those needed to communicate trust in financial technology....
New research from 200 early-stage startups sheds light on a goal-setting method that may be fueling early traction and growth. But it’s not just startups that face alignment challenges. PR and communications teams also struggle when goals aren’t clearly defined and...
Why Media Monitoring is the Engine Behind Modern Media Relations In an always-on news cycle, media monitoring has evolved from a background task into the strategic core of modern PR. It’s the engine that powers media intelligence, fueling every decision, from who to...
Today’s audiences are bombarded with content everywhere they look, whether they’re scrolling through social media posts, checking email, watching videos, or reading news. For agencies, this means breaking through the noise is harder than ever. You need something big...
The Evolving Role of PR Public relations is no longer solely about securing media coverage. Today, it encompasses a wide spectrum of activities, from shaping narratives and creating compelling campaigns to measuring outcomes and safeguarding brand perception—and PR...
Picture a Valentine’s Day campaign where data-driven personalization determines not only what bouquet a customer sees but also the sentiment in the message that accompanies it. Digital-first florists are already experimenting with this kind of strategy, and their...
Ever woken up to the news that a recently disgraced company is donating millions to an orphanage? It sounds generous, almost redemptive. But when you dig deeper, kindness is just a facade, and their true purpose is to repaint a damaged brand image. That’s called...
The Expanding Role of PR Today, PR agencies are no longer viewed solely as channels for distributing press releases or securing media coverage. They have become integral partners in shaping business strategy, brand narrative, and market positioning. Companies...
IT is now part and parcel of running a modern business. Even if your business is a family-owned restaurant or a large manufacturing company, you’ll require some IT systems and services to meet your objectives effectively. IT service management (ITSM) emerged as a...