The majority of small and startup businesses do not have sufficient budgets allocated for above-the-line advertising, such as using TV, obtaining celebrity endorsements or using print media. Using influencer marketing as an alternative to social media advertising is...
I am a reformed Mets fan, but until now I was unaware that July 1st is “Bobby Bonilla Day.” Apparently, this is the date each year the Metropolitans pay about $1.19 million to the former All-Star, part of their deal made in 2001 to buy out the slugger’s $5.9 million...
No matter what your career, having the right professional and public image is key to getting ahead. This sometimes can be hard to navigate, particularly if you’re a freelance writer who is trying to balance making an income with keeping your readers interested and...
Despite significant hurdles created by the pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers’ carts during unprecedented times and resulting in multiple $100 million launches, according to new research from...
Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional "B2B" and "B2C" services and communications to more personalized "B2I" services and...
There is no denying that there’s a certain sense of community when it comes to who and what users follow on social media—evident in the fact that consumers put a lot of faith in the experiences and recommendations of fellow users, whom they may not know first-hand. As...
When developing a business’ marketing and PR campaigns, it’s often wise to involve team members who may not necessarily belong to marketing or PR departments. Sometimes, however, business owners and managers overlook certain team members who could contribute valuable...
If COVID taught us anything, it’s that things can always go wrong, and we need to be prepared for the unexpected—and that today’s business model needs to be ready to adapt on the fly. New research from Accenture shows that while 88 percent of companies finally have a...
All PR professionals should understand how to write effective press releases. Why? Because press releases: Garner media coverage. Are a cost-effective promotion tool. Help launch new products, break news, and manage crises. Boost brand awareness and reputation. Help...
You don’t have to speak to many people to hear someone mention the Summer of sport we have just entered. Whatever sport you like, your needs will be catered for over the next few months. The Euros, Wimbledon and The Olympics are all taking place within months of each...
No matter your industry, there’s nothing like having a global pandemic rattle all of your chains at once and force you to face situations and make decisions with no precedent on which to guide you. But in an always-changing, adapt-on-the-fly field like PR, the...
YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing...