If COVID taught us anything, it’s that things can always go wrong, and we need to be prepared for the unexpected—and that today’s business model needs to be ready to adapt on the fly. New research from Accenture shows that while 88 percent of companies finally have a...
All PR professionals should understand how to write effective press releases. Why? Because press releases: Garner media coverage. Are a cost-effective promotion tool. Help launch new products, break news, and manage crises. Boost brand awareness and reputation. Help...
You don’t have to speak to many people to hear someone mention the Summer of sport we have just entered. Whatever sport you like, your needs will be catered for over the next few months. The Euros, Wimbledon and The Olympics are all taking place within months of each...
No matter your industry, there’s nothing like having a global pandemic rattle all of your chains at once and force you to face situations and make decisions with no precedent on which to guide you. But in an always-changing, adapt-on-the-fly field like PR, the...
YouTube is an incredibly powerful network. Creating a video, optimizing it, and getting it ranked high on Google for any given keyword are the strategies that need to be focused on by marketers. YouTube is a took which marketers should focus on. Some marketing...
A new report from data integrity firm Precisely and analytics community Corinium Global Intelligence explores how the exponential growth of business data, coupled with advancements in cloud computing, artificial intelligence, and the Internet of Things has unleashed...
When I say “military-style-coaching,” most of us think of R. Lee Ermey, the ferocious US Marine Corps Drill Sergeant, in the movie Full Metal Jacket as an example of a military coach. Ermey’s character was profane, demanding, and a picture of precision in basic...
“Patriotism” is taking on a skewed meaning in today’s divisive culture, and these differing views of the term are reflected in this year’s Most Patriotic Brands results from brand engagement and customer loyalty research consultancy Brand Keys. The firm’s annual...
In recent years, organizations that incorporated content marketing in their businesses have reported high revenues. To maintain that growth and relevance, marketers must stay updated with the ever-fluctuating content marketing landscape. If there is anything we have...
Most of us are admittedly addicted to social media, and an interesting new survey of social media users by critical thinking firm Reboot Foundation finds that even though a strong majority acknowledge that the platforms contribute to their symptoms of poor mental...
The goal of public relations is to help businesses and organizations build and maintain a positive public image. The PR industry is changing, though, because there are now more communication channels than ever. Modern PR strategies can be easier, in a sense, but they...
We’ve all been through a year of intense uncertainty due to the COVID-19 pandemic, political instability, racial discord, and severe climate events, and new research from Deloitte finds millennials and Gen Zers around the world are determined to hold themselves and...