In recent years, organizations that incorporated content marketing in their businesses have reported high revenues. To maintain that growth and relevance, marketers must stay updated with the ever-fluctuating content marketing landscape. If there is anything we have...
Most of us are admittedly addicted to social media, and an interesting new survey of social media users by critical thinking firm Reboot Foundation finds that even though a strong majority acknowledge that the platforms contribute to their symptoms of poor mental...
The goal of public relations is to help businesses and organizations build and maintain a positive public image. The PR industry is changing, though, because there are now more communication channels than ever. Modern PR strategies can be easier, in a sense, but they...
We’ve all been through a year of intense uncertainty due to the COVID-19 pandemic, political instability, racial discord, and severe climate events, and new research from Deloitte finds millennials and Gen Zers around the world are determined to hold themselves and...
To ensure continuing success, your company must acquire and keep clients from key markets and demographic groupings, regardless of where you are in your business. Working with a seasoned public relations firm is a wonderful place to start. Perhaps you're in the midst...
Branding has become one of the most talked-about topics on which PR and digital marketers have started focusing. If you have a brand that requires social media and online visibility to keep it going, then your concerns may lie in the same area. In that case, you might...
Seven out of 10 consumers don’t think the offers they receive from brands are relevant, and half of US customers have left brands if competitors better met their needs—putting brands at risk of losing revenue and customers at a time when consumer spending is surging,...
It’s no big secret that many PR firms find it difficult to measure and demonstrate Return on Investment (ROI). In fact, some firms now have full-time staff members who do little more than track the engagement of their campaigns and report back the impact of PR on...
Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. The firm’s new study uncovers the...
The world is starting to open up again and the social landscape we're reentering looks markedly different than before, not least because many of the spaces we used to frequent are gone. LGBTQ+ third spaces were particularly hard-hit. And it's not just physical queer...
The value of corporate branding has never really been in doubt, but new research from B2B service provider guide Visual Objects reveals that, in an age of scrutiny about every brand’s goal and mission, along with the widespread availability of customer reviews, a full...
Both social media and search engines are ways that companies are able to promote content to a target audience, and both are considered to be inbound channels. However, both of these approaches are different from one another, and in fact, can be seen as opposites....